Youngevity

Youngevity is a family-run direct sales company in Chula Vista, California. Its roots are in AL Global Corporation, founded in 1996 by Dr. Joel Wallach and his family. Dr. Wallach holds degrees in agriculture, veterinary medicine and naturopathic medicine, and the company calls him a pioneer in nutritional research. His message that people need 90 essential nutrients is behind the company’s core supplements, which it sells as 90 For Life. His son Steve Wallach led the company as chief executive, and Michelle Wallach served as chief operating officer.

In 2011 the company merged with Javalution Coffee Company and became the public company Youngevity International. It then grew by buying other direct sales businesses and folding their products and sellers into its own plan. Its annual report for 2019 says it had bought 24 direct selling companies, including Mialisia jewelry (June 2015), South Hill Designs lockets (January 2016), FreeLife (2017), BeautiControl cosmetics (December 2017) and BeneYOU, the owner of Jamberry nail wraps (November 2019). Not every brand lasted: in April 2023 Youngevity dropped its jewelry and Jamberry nail lines, citing declining sales. In mid-2026 it took in TrūAura Beauty, whose own website closed on June 30, 2026 and now sends shoppers to a TrūAura collection inside the Youngevity store.

Youngevity’s time as a listed company was rocky. Revenue fell from $162.4 million in 2018 to $147.4 million in 2019, about 86% of it from direct sales. Nasdaq delisted the stock in January 2021 after late financial reports, and in December 2023 the US Securities and Exchange Commission revoked the registration of its shares because it had not filed periodic reports since 2020. In March 2020 the company had announced it was considering selling the direct selling business back to the Wallach family.

Youngevity will always remain committed to innovating the best health and wellness products that it can develop based on the foundation of Dr. Wallach's research.

Michelle Wallach, COO, Youngevity — company press release (PR Newswire), March 12, 2020

The direct sales business itself kept going. In September 2026 the Youngevity store was open with Join, autoship and rewards programs, and it was promoting “Live The Life You Want 2026,” a four-night event at sea in October. The catalog is split into Health & Nutrition, Food & Beverage, Spa & Beauty, Home & Family, Essential Oils, Photo and Services, with brands such as Beyond Organic, FreeLife, Midnight Minerals, Nature’s Pearl, ProJoba, Saveur, Sunset Gourmet and Nature Direct. Fashion and jewelry are no longer part of it.

Products. Health and nutrition is still the heart of it. The Healthy Body Start Pak bundles Beyond Tangy Tangerine, Ultimate EFA Plus and a mineral formula, and the company describes these as Dr. Wallach’s 90 essential nutrients. Its Better Health Challenge pairs products with 90-day plans (Keto 90, Rev 90 and Wellness 90) and recipes. Around that core sit FitShake protein, collagen products, ProJoba Pollen Burst energy drinks, Hemp FX, coffee, spices and dips, Midnight Minerals and TrūAura makeup and skin care, Nature Direct cleaners, For Tails Only pet care, essential oils, and Our Memories for Life photo books and scrapbooking supplies.

Every new Distributor buys the Youngevity Distributor Welcome Pack, which cost $30 on the company’s site in 2024. It holds a welcome letter, mini catalogs for health and nutrition, spa and beauty and essential oils, and a brand flyer. New Distributors also get a personal replicated website and wholesale pricing (the company says up to 20% off retail).

From there, Youngevity offers three enrollment levels:

• Business Starter — the $30 Welcome Pack on its own.
• Business Essentials — product packs that included the Welcome Pack and cost roughly $100 to $275 in 2024, such as the Healthy Body Distributor Starter Pak at $174.95 or the Midnight Minerals Business Essentials Kit at $199.95.
• Business Builder — the CEO Mega Paks at $499.95 each in 2024, built around a category such as Healthy Body Brain & Heart, Weight Loss, Detox or ZRadical, with about $500 of products.

The Mega Paks matter because they qualify you as a CEO-Qualified Distributor, which unlocks the bigger bonuses. Several of them start a monthly Healthy Start Pak autoship, so read what you are signing up for. Kit names and prices change often; check the current list before you join.

Youngevity has two paths. A plain Distributor buys at wholesale, earns on what they sell and gets free product for sharing. A CEO-Qualified Distributor, usually someone who started with a CEO Mega Pak, unlocks the full set of team bonuses.

On its opportunity page (August 2025) the company described these main ways to earn:

• Product sales: up to 30% of every sale, plus a 30% bonus on initial sales from new Distributors or customers you enroll.
• Fast Start: a $70 bonus for each new CEO Mega Pak starter you refer.
• Residual bonuses: 5% to 8% of sales in your downline organization.
• Car bonus: $300 to $2,000 a month after two months of qualifying at any Star rank.
• Other rewards: infinity bonuses, a global revenue pool for top ranks, reward credits and incentive trips.

The ranks run from Distributor through the Star levels up to the Ambassador ranks, topped by Black Diamond Ambassador. Commissions are based on volume points rather than dollar prices, and every rank has its own monthly requirements. Youngevity says it prohibits income claims and that whether a Distributor earns more than they spend is impossible to predict. For exact figures, check the company’s current compensation plan.

PROS

• A very wide catalog. Supplements, food, beauty, cleaning, pet care, essential oils and photo books are all under one plan, so you can lead with what you actually use.
• A cheap way in. The $30 Welcome Pack gets you started without buying inventory.
• A loyal, long-standing customer base built on Dr. Wallach’s talks and books, and lots of consumable products that customers reorder on autoship.
• Former BeautiControl, FreeLife, Jamberry and TrūAura sellers can find some familiar faces and products here.

CONS

• The company has not published audited financial results since 2020, and the SEC revoked the registration of its shares in December 2023, so outsiders have little hard data on how the business is doing.
• Brands come and go. Jewelry, Jamberry and the BeautiControl line have all been dropped, so the product you build around may not last.
• The full bonus plan depends on the $499.95 CEO Mega Paks, and some include a monthly autoship.
• Some health claims around the 90 essential nutrients are the company’s own; check them before you repeat them to customers.
• Anyone can buy directly from the company’s website, which can take sales away from individual Distributors.