LuLaRoe

Shopping for cute clothes is practically therapy for women busy juggling life, family and job responsibilities, and LuLaRoe makes it even more exciting! This direct sales clothing company offers pop up boutiques through friendly representatives, allowing browsers to buy the dress, skirt, top or leggings of their dreams directly at the party – no waiting for shipping or complicated order-taking necessary. When women attend a LuLaRoe party, they can “hang up” fears of aggressive sales pitches or catalogs – everything they want is right in front of them to check out and try on, just like a traditional store. The flattering designs, colors and patterns help express the true you, all while supporting another woman’s business venture. Whether you simply shop for LuLaRoe clothing or take the journey to becoming a representative yourself, you’re sure to fall in love with these smart, fun styles from the moment you first try them on.

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OverviewWork From HomeCompensation Plan


Company Overview

DeAnne Stidham with Granddaughters

Support and empowerment define LuLaRoe, a company initially founded by a single mother to 7 children. Before blossoming into a wildly popular direct sales business for chic, affordable dresses, founder DeAnne Stidham bought up end-of-season dresses directly from designers to sell to friends and family. This allowed her the freedom to spend more time with her loving family, which is one of the cornerstones of LuLaRoe benefits. Beautiful, straightforward products and a low price point in the industry make selling the LuLaRoe collection simple and fun, promoting profitability and independence in the company’s network of eager representatives.

LuLaRoe's Beautiful Patterns

Dress Patterns from LuLaRoe


LuLaRoe may be named for DeAnne’s first 3 granddaughters, but it was her daughter Nicole that inspired this fun direct sales concept. After DeAnne made a skirt at Nicole’s request, her daughter proudly shared it on social media, and before she knew it, DeAnne had 44 orders in hand! From there, she developed a 2-party-a-day system to sell her much-loved skirts, selling a whopping 300 maxi skirts in 3 days. Hot on the heels of this success, she eventually moved into dresses and other women’s clothing to help round out the line.

Simplicity Reigns Supreme

LuLaRoe Sizing Chart

DeAnne was passionate about creating a company that didn’t require bending over backwards to understand; an opportunity that naturally fit into the busy lifestyles of the wives, mothers and friends that wanted to embrace owning their own business through LuLaRoe. Through the company’s “Pop Up Boutiques” concept, women are able to easily display, sell and promote products they believe in, and products they would happily put in their own closets. Authenticity is a big component of the LuLaRoe concept, and the founder is passionate about improving the lives of her representatives and uplifting them in times of economic uncertainty.

Ready to Sell

With LuLaRoe, you carry the inventory up front – you’ll get to choose the patterns, styles and lines that best fit your customer base, ensuring that you’re ready to succeed right out of the gate. Your customers attend a pop-up boutique and walk away with their favorite picks – putting the profit right in your pocket. There’s no “wait for it to ship” hurdles to clear, allowing you to close sales with a lot less back-and-forth than other direct sales setups. An investment in a LuLaRoe business pays off – an average party result is 27 items sold and over $300 of profit for the representative. Multiply that by a busy party schedule and you’ll have a career founded on fun, fashionable items and spending more time with the people that matter most – your loved ones.

The ready-to-sell concept of LuLaRoe, as well as their bright patterns and fresh designs, make it a cinch to catch the eye of even a “home partied-out” demographic. The brand’s beautiful clothes are unique to LuLaRoe and ideal for both casual wear and office wear, helping your customers to get tons of use out of their gorgeous new pieces. An excellent direct sales opportunity to “try on for size,” you can start selling faster than you thought possible when you pair up with the fashion sales powerhouse of LuLaRoe.


Work from Home with LuLaRoe

Join the Movement - LuLaRoe


When you sell with LuLaRoe, you’ll never need to worry about convincing boutique attendees to buy a product they can’t physically hold. Your inventory is purchased up front, starting your own business immediately with no wait time – you can start hosting dress parties right away! The starter kit is packed with special business-boosting items like rack dividers and opportunity brochures to help you book additional pop-up boutiques. Shipping is also free!

While this direct sales clothing company does require a significant investment to start – estimates place it at about $3,000 - $4,000 for inventory, depending on your line selections – that step comes with the reassurance that you have profit potential from day one. At your pop-up boutiques, customers can browse and buy items in their size, just like shopping at a traditional store!

You won’t need to pay rent or set up a physical business, because LuLaRoe parties happen whenever and wherever you want them to, saving you money over operating a traditional brick-and-mortar storefront. Beautiful, eye-catching dresses, skirts, leggings and even kidswear keep your customers engaged and interested, and coming back each time they need a bright new piece of clothing for their own closet.


The LuLaRoe Compensation Plan

With LuLaRoe, your new career is easy – buy wholesale and sell retail, just like the big name stores! The money you make will depend on your party size and customers, just like any direct sales business. The company mentions, however, that consultants make an average of over $300 in profit at each party!

LuLaRoe Home Office

830 East Parkridge Avenue Corona, CA 92879 US

Company Specs

Founded
2013
Est. Consultants
20,000
Commission
30% - 60%
Downline Commission
3% - 5%
Startup Cost
$4000 - $7000
Products Sold
Dresses, Skirts, Leggings, Kidswear

LuLaRoe FAQ

LuLaRoe is a direct sales clothing company selling women’s dresses, skirts, leggings and a children’s wear line. Products are available in a variety of sizes and brightly colored fabrics, and are unique to the brand, ensuring customers get exclusive fashion looks when they attend a pop up boutique dress party.
LuLaRoe products are both beautiful and affordable. Prices range from $25 for leggings on the low end, $32-$35 for tops and skirts, and $40 for full dresses. Shipping is free to the representative, and since customers buy their items physically at a pop up boutique, there are no hidden costs or fees.
LuLaRoe can be purchased directly from a representative, both from a pop up boutique / dress party hosted elsewhere or by inviting the representative to hold one in your home. Curious about LuLaRoe? If you host a pop up boutique, you’ll have the opportunity to earn free clothing items as a thank you!
Users Say
5
1 year ago

The BEST EVER!! 10 Stars So unique. Very affordable.. The most COMFORTABLE Clothes I've ever worn. The quality is superb.. If you haven't tried LuLaRoe your missing out. Do your self a favor & visit Andrea. LuLaRoe With Andrea VIP or visit her on periscope or Facebook...

5
1 year ago

Carly is an experienced consultant with a huge variety of LuLaRoe inventory. She is available by appointment for in-person shopping as well as online shopping through her VIP shopping group located on Facebook.

5
1 year ago

Lularoe is amazing! I was so blown away by the clothes and the business model that I had to sign up as a consultant.

5
1 year ago

I do give the company the best rating, because I love it!! I just wish that I could afford the start up cost. I think that they need to make other kit options available! It really is such a shame for some people who just can't afford $5,000 to start up.

5
1 year ago

LuLaRoe is simply AMAZING! The mission statement truly says it all: "Where through fashion we create freedom, serve others and strengthen families. A place where lives are being blessed and dreams achieved through love, confidence, purpose, and growth.” It's a company that cares about making a positive difference in the lives of others... and in creating a culture centered around generosity, kindness & love. For so many it's not just about the clothes, but about THIS - (although inspiring confidence in women of all shapes & sizes through gorgeous clothes certainly IS a fabulous thin...

5
1 year ago

Where through fashion we create freedom, serve others and strengthen families. A place where lives are truly blessed and dreams achieved through love, confidence, purpose and growth. LuLaRoe has changed my life!

5
1 year ago

Hi, I'm Heidi Harrington from Maine. I just signed up with LulaRoe and I'm in Queue. I'm a hair stylist and bought a skirt ( Azure ) and I'd give it 10 stars. I've heard only positive about this company. I am in LOVE with LulaRoe !

5
1 year ago

LuLaRoe is a company that started out of a passion for clothing with one Maxi skirt and has grown into a 20,000 consultant Billion Dollar Company in 3 years. The "Why" of LuLaRoe is "Where through fashion we create freedom, serve others and strengthen families. A place where lives are being blessed and dreams achieved through love, confidence, purpose and growth. They LIVE this! We have weekly webinars from the CEO herself and her family. They connect personally to each one of us challenging us to live out our dreams , pursue our passions and give back to our community.

5
11 months ago

Weekly Giveaways, Tuesday night parties, shipping right away! Amazing connections to shopping group! Diverse in selling: posting in albums, Facebook live and PERISCOPE! Plus so much FUN!

5
11 months ago

LuLaRoe provides the most important business training of all - an entrepreneurial mindset.

5
11 months ago

Before you join LuLaRoe be sure you've thought long and hard about who you choose to be your sponsor! Read this guide on what makes a great LuLaRoe sponsor

5
10 months ago

Time to join the movement now. This is such a great company with comfortable clothing. You will be hooked once you try the clothes on.

5
9 months ago

I watched an online extravaganza with Nikki Herbert the other night. First time I saw some of the products that LuLaroe had to offer. I had to have everything...can't wait until Friday...thank you Nikki...

5
8 months ago

I'm Loving the way the clothes fit and how stylish I feel, has simply put a smile on my face when shopping again! <3

1
8 months ago

I just bought a pair of the black OS leggings on Thursday and wore them for the first time Saturday on a night out that ended up being a night in. I was wearing it for just two hours when suddenly holes started forming on my back end and inner thigh area of leggings. I was so embarrassed and horrified I had to leave my friends dinner party and go straight home. Why are you guys still selling these defective leggings? How do I get my money back?

5
8 months ago

LuLaRoe SullyWilson and LuLaRoe, LLC is hands down one of the best women, men, and childrens' clothing boutiques in the USA today. Don't be intimidated by using a Facebook group to shop, or by shopping at a pop-up. These are great ways to meet women in your community as well as purchase stylish, fun, and beautiful clothing.

5
8 months ago

LULAROE is the best comfortable clothes on the market! One reason I joined!

5
7 months ago

My LuLa Makes me feel beautiful even on "those" days! You know what days I'm talking about ladies!

5
7 months ago

You will not be disappointed! The clothing is the most comfortable clothing you wil try on . I would not sell it if I did not love it!

2
6 months ago

The leggings are the best ever that I have found and I have been looking for them for 30 years. THE ONLY THING I CANNOT BELIEVE AND WHY THE STARS ARE NOT 5 IS BECAUSE I NEED TC BLACK LEGGINGS AND THEY ARE NOT TO BE FOUND!!! WHAT IS THE PROBLEM???????

5
6 months ago

I joined LLR over a year ago, and I have not looked back since. My husband and I had never invested in a direct sales business before because we only wanted to make strong growth potentially sound decisions. I am proud to say that I have now gotten out of the military and can rely on LLR supporting our family instead. The culture is empowering and being your own boss is the best feeling. I love putting smiles on my customer's faces and meeting new friends. Thank you LuLaRoe.

5
5 months ago

We Lularoe and they are as comfortable as they say. The prices are less than many retailers and I know that I ma special since no one had the patterns I do. Shop LuLaRoe with Lisa Marie Haywood

1
4 months ago

I cannot believe how much these polyester leggings cost, especially when they disintegrate the first time you wear them.

5
4 months ago

Wonderful ladies running the business. The product availability, choices and prices are awesome. They value their customers and show it in everything they do. <3

5
3 months ago

Excellent customer service, provides a great shopping experience& responds quickly to messages

5
3 months ago

I fell in love with LuLaRoe with my first pair of leggings! There is NOTHING that compares to the style and comfort that these clothes offer!

5
2 months ago

Beautiful, comfortable clothing with so many amazing consultants! Clothing perfect for work or play!

5
2 months ago

LulaRoe is simply comfortable, afforable, and trendy clothing for women of all sizes and shapes from XXS to 3XL. Women across the country have fallen in love with the Amelia, Carly, Maxi, Nicole, and various other beautiful and amazing clothes. And then there's the leggings!! Buttery soft, stylish, simply comfortable and amazing. Come see what the rave is all about.

5
1 month ago

Great inventory ! So many options to choose from. Very helpful in finding outfits.