Direct Sales Aid

Counter (formerly Beautycounter) vs Mary Kay

11,469 people have looked at this comparison.

Lowest cost to start

Only Mary Kay reports this ($35)

Highest personal commission

Mary Kay (50%)

Longest track record

Mary Kay (since 1963)

Best rated by members

Counter (formerly Beautycounter) (5.0 ★)

The company
FoundedLongevity is the first thing the industry looks at.
2013 · 13 yrs
1963 · 63 yrsBest
Headquarters
Santa Monica, CA
Addison, TX
Reps are called
Brand Partners
Beauty Consultants
Estimated repsCompany-reported field force size.
50,000
1,700,000
Cost to start
Starter kitWhat you pay to begin selling.
Not reported
$35–$125
Sales to earn the kit backMinimum kit ÷ minimum personal commission. Lower is better.
Not reported
$117 in retail sales
How you get paid
Personal commissionYour cut of what you sell yourself.
20–40%
30–50%Best
Downline commissionOverrides on sales made by people you recruit.
None · personal sales only
13%
Plan typeSingle-level pays on your sales only; multi-level adds overrides on a team.
Single-level
Multi-level
On Direct Sales Aid
Member ratingPublished reviews from Direct Sales Aid members.
5.09 reviewsBest
4.947 reviews
Consultants listed
Fan votesReaders of this comparison picking a favourite.
0
0
Your pickOne vote per comparison.

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How to read this comparison

  • Starter kit is the up-front purchase to begin selling. Some companies also charge an annual renewal or a website fee; check the company page.
  • Personal commission is your cut of your own retail sales. Downline commission is what you earn on sales by people you recruit; a plan with no downline pay is single-level, one with overrides is multi-level.
  • Sales to earn the kit back divides the minimum kit by the minimum commission. It is the retail volume you must sell before the kit has paid for itself, before any other costs.
  • Most multi-level plans publish an income disclosure statement. Ask for it, and read it, before you sign. Typical participants earn far less than the top ranks.
  • Figures are company-reported and can change. Spot something out of date? Tell us.

What members say

Mary Kay
Mary Kay
Ciara Peyton wrote 6 years ago

I’ve been apart of Mary Kay for 2.5 years ! I’m a Senior sales Director ☺️ However, the team commission statement on here is incorrect! We get 4-36% commission + our 50% on sales profit. Which would make us Number 1 for pay if all the rest of the companies are correct!

Mary Kay
Mary Kay
Jason King wrote 8 years ago

I love what I do! I love what I sell! I love meeting new people and I live to be the best customer service you have had work with you or assist you!

Mary Kay
Mary Kay
Eileen Montoya wrote 8 years ago

I have used Mary Kay products going on 6 years now and I LOVE them. I have tried a few other products but they DO NOT COMPARE to the quality of what Mary Kay products are. I finally joined the Mary Kay Business after 5 years of being a customer. Man, I wish I would of joined sooner. I have heard Mary Kay is expensive and to be honest they are not. I bought the Timewise Set and It has lasted me 7 months!!!! I have had people tell me that my skin looks great and even tone :). I believe Mary Kay is the BEST as far as the Products and the Business plan!

Mary Kay
Mary Kay
Gabrielle Bute wrote 9 years ago

Mary Kay is a company that cares about more than mascara and lipstick. It is amazing to see all of the good they do for their consultants, customers, and grant winners. Check out the Mary Kay Ash foundation and all of their givings in your local area! You would be surprised!

Mary Kay
Mary Kay
Linda D. Carney wrote 9 years ago

Mary Kay is a great product and the prices are very affordable results are great . I have also used Nerium it is also a good product the Firming Body cream is the best in my book. But the prices are a bet to high and you have to order every month. Mary can to can buy when and how ever much or little you want that's great... not trying to steep on ant toes here. Thank you.

Mary Kay
Mary Kay
Heather Smith Harrison wrote 9 years ago

Mary Kay Volufirm has transformed my skin. I work outdoors daily as a horseback riding instructor. Since using this regimen my sun damage and fine lines have vanished. I am 40 but my skin is better now than when I was 30. ALL I ever wear now is mascara. I get lots of compliments on my skin. I love it!!!

Le-Vel Thrive

Featured consultant

Crissann Campbell

Le-Vel Thrive20%+ commissionOtho, IA

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