Direct Sales Aid

Counter (formerly Beautycounter) vs Seint (formerly Maskcara Beauty) vs Willing Beauty

31,572 people have looked at this comparison.

Lowest cost to start

Only Seint (formerly Maskcara Beauty) reports this ($50)

Highest personal commission

Seint (formerly Maskcara Beauty) (45%)

Longest track record

Tie at since 2013: Counter (formerly Beautycounter), Seint (formerly Maskcara Beauty)

Best rated by members

Tie at 5.0 ★: Counter (formerly Beautycounter), Seint (formerly Maskcara Beauty), Willing Beauty

Willing BeautyNo longer operating
The company
FoundedLongevity is the first thing the industry looks at.
2013 · 13 yrs
2013 · 13 yrs
2017 · 9 yrs
Headquarters
Santa Monica, CA
St. George, UT
Gilbert, AZ
Reps are called
Brand Partners
Artists
Beauty Advisors
Estimated repsCompany-reported field force size.
50,000
2,000
Not reported
Cost to start
Starter kitWhat you pay to begin selling.
Not reported
$50
Not reported
Sales to earn the kit backMinimum kit ÷ minimum personal commission. Lower is better.
Not reported
$200 in retail sales
Not reported
How you get paid
Personal commissionYour cut of what you sell yourself.
20–40%
25–45%Best
Not reported
Downline commissionOverrides on sales made by people you recruit.
None · personal sales only
None · personal sales only
Not reported
Plan typeSingle-level pays on your sales only; multi-level adds overrides on a team.
Single-level
Single-level
Not reported
On Direct Sales Aid
Member ratingPublished reviews from Direct Sales Aid members.
5.09 reviews
5.03 reviews
5.04 reviews
Consultants listed
Fan votesReaders of this comparison picking a favourite.
1 · 50%
0 · 0%
1 · 50%
Your pickOne vote per comparison.

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How to read this comparison

  • Starter kit is the up-front purchase to begin selling. Some companies also charge an annual renewal or a website fee; check the company page.
  • Personal commission is your cut of your own retail sales. Downline commission is what you earn on sales by people you recruit; a plan with no downline pay is single-level, one with overrides is multi-level.
  • Sales to earn the kit back divides the minimum kit by the minimum commission. It is the retail volume you must sell before the kit has paid for itself, before any other costs.
  • Most multi-level plans publish an income disclosure statement. Ask for it, and read it, before you sign. Typical participants earn far less than the top ranks.
  • Figures are company-reported and can change. Spot something out of date? Tell us.

What members say

Seint (formerly Maskcara Beauty)
Seint (formerly Maskcara Beauty)
Michelle Eldridge wrote 8 years ago

Best beauty line out there, and anyone can afford it. I will never go back to any other makeup or brushes ever!

Seint (formerly Maskcara Beauty)
Seint (formerly Maskcara Beauty)
Tristan Young wrote 9 years ago

Maskara Beauty has been amazing for my wife financially. She has been a stay at home mother for the last year and wanted something to do that could generate passive income. Maskara Beauty offers great rates and the products are inexpensive. She fell in love with the products also and uses them more than her clients. It's fairly simple to become an artist also.

Counter (formerly Beautycounter)
Counter (formerly Beautycounter)
Adriene wrote 9 years ago

Beautycounter's products are completely safe and free of over 1500 different chemicals that could potentially lead to infertility, asthma, and cancer to just name a few. They have a wonderful mission to change the beauty industries regulations to help get safe products into the hands of everyone! Their products are gentle and high performing! I've become obsessed!!!

Counter (formerly Beautycounter)
Counter (formerly Beautycounter)
Jodi Freeman wrote 9 years ago

I have been faithfully using Beautycounter for the past three years. They use quality ingredients that are screened for safety and chosen for performance. I have extremely sensitive skin and Beautycounter provides a full line of skin care and personal care products for my family.

Seint (formerly Maskcara Beauty)
Seint (formerly Maskcara Beauty)
Amanda Blackburn wrote 9 years ago

MaskCara products are amazing! Applying is fast and easy. The company is amazing! The artist support each other and encourage each other.

Willing Beauty
Willing Beauty
Amy Forbes wrote 9 years ago

The company has an amazing mission and business model. Girls empowering girls is such a great positive message. The products are clean, effective and safe for your overall health and really work! Sharing the products with others is almost effortless. When you find something that makes you feel great and look amazing, it is isn't hard to spread that excitement!

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