Counter (formerly Beautycounter) vs Seint (formerly Maskcara Beauty) vs Willing Beauty
31,572 people have looked at this comparison.
Lowest cost to start
Only Seint (formerly Maskcara Beauty) reports this ($50)
Highest personal commission
Seint (formerly Maskcara Beauty) (45%)
Longest track record
Tie at since 2013: Counter (formerly Beautycounter), Seint (formerly Maskcara Beauty)
Best rated by members
Tie at 5.0 ★: Counter (formerly Beautycounter), Seint (formerly Maskcara Beauty), Willing Beauty
Willing BeautyNo longer operatingSwap or add a company
How to read this comparison
- Starter kit is the up-front purchase to begin selling. Some companies also charge an annual renewal or a website fee; check the company page.
- Personal commission is your cut of your own retail sales. Downline commission is what you earn on sales by people you recruit; a plan with no downline pay is single-level, one with overrides is multi-level.
- Sales to earn the kit back divides the minimum kit by the minimum commission. It is the retail volume you must sell before the kit has paid for itself, before any other costs.
- Most multi-level plans publish an income disclosure statement. Ask for it, and read it, before you sign. Typical participants earn far less than the top ranks.
- Figures are company-reported and can change. Spot something out of date? Tell us.
What members say

Best beauty line out there, and anyone can afford it. I will never go back to any other makeup or brushes ever!

Maskara Beauty has been amazing for my wife financially. She has been a stay at home mother for the last year and wanted something to do that could generate passive income. Maskara Beauty offers great rates and the products are inexpensive. She fell in love with the products also and uses them more than her clients. It's fairly simple to become an artist also.

Beautycounter's products are completely safe and free of over 1500 different chemicals that could potentially lead to infertility, asthma, and cancer to just name a few. They have a wonderful mission to change the beauty industries regulations to help get safe products into the hands of everyone! Their products are gentle and high performing! I've become obsessed!!!

I have been faithfully using Beautycounter for the past three years. They use quality ingredients that are screened for safety and chosen for performance. I have extremely sensitive skin and Beautycounter provides a full line of skin care and personal care products for my family.

MaskCara products are amazing! Applying is fast and easy. The company is amazing! The artist support each other and encourage each other.

The company has an amazing mission and business model. Girls empowering girls is such a great positive message. The products are clean, effective and safe for your overall health and really work! Sharing the products with others is almost effortless. When you find something that makes you feel great and look amazing, it is isn't hard to spread that excitement!

