Le-Vel

Le-Vel Brands was founded in 2012 by Jason Camper, who remains founder and CEO and is credited by the company as the inventor of the THRIVE product line. Early company materials also name Paul Gravette as co-founder. The company is headquartered in Frisco, Texas, but describes itself as a completely cloud-based business: no stores, no branch offices, and a Cloud Office platform that every Brand Promoter uses to run their business. Le-Vel says the overhead it saves goes back into product and the LV Rewards Plan. Its official site is le-vel.com.

Products to count on

Le-Vel made its name by taking the guesswork out of supplements. Instead of a dozen bottles from a dozen stores, THRIVE is one routine done in the first 40 minutes of the day: a capsule on an empty stomach, a Lifestyle Mix shake 20 to 40 minutes later, and a DFT patch applied to clean, dry skin and replaced every 24 hours. DFT stands for Derma Fusion Technology, the company's name for its wearable patch, and Le-Vel holds patents on it. The company describes its formulas as "ultra micronized" for faster absorption; that is Le-Vel's claim, and THRIVE is sold as a dietary supplement, not a medicine.

The catalogue has grown well beyond the original three steps. THRIVE ELITE, launched in January 2023, is a reformulated version of the routine built around weight management. The myGLP system, with capsules, a mix, a 24/7 DFT and sublingual strips, followed. In April 2025 the company added grass-fed collagen peptides, REVIVE hydration and VITAL astaxanthin capsules. XERA, a skincare line built on what Le-Vel calls proprietary exosome technology, went live in December 2025, and in May 2026 the company launched Le-Vel Rx, a telehealth division offering clinician-supervised prescription wellness programs.

Our vision has always been bigger than products. It's about empowering people to THRIVE.

Jason Camper, Founder & CEO, Le-Vel Brands — PR Newswire, September 2025

Scale and milestones

Le-Vel's own figures, published for its 13th anniversary in September 2025, are large: more than $3 billion in lifetime sales, over $1.5 billion in commissions paid to Brand Promoters, over $600 million in free product shipped through Refer 2, 30 patents secured and more than 10 million customer and Promoter accounts. The company crossed $1 billion in lifetime sales in May 2017 and $2 billion in 2019. It ships to the United States, Canada, the United Kingdom, Australia, New Zealand, the Philippines and several US territories.

Le-Vel also runs THRIVE Against Hunger, a program in which purchases of THRIVE Nourish, a nutrition mix, are shipped to people in need through the nonprofit Rise Against Hunger rather than to the buyer. The company reported 64,000 meals donated for hurricane relief in October 2024 and signed on as an official partner of USA Pickleball in June 2025.

Enthusiastic customers talk about the "THRIVE Experience" the way other brands talk about a program. In practice it is three products, taken every morning, sold individually or as 30-day packs. Prices below are retail and Autoship prices listed on le-vel.com in October 2026; the Autoship discount is roughly 18 to 20 percent and applies to customers as well as Promoters.

• THRIVE Premium Lifestyle Capsules (Classic, men's or women's): $78, or $64 on Autoship. ELITE capsules are $82 / $66.
• THRIVE Premium Lifestyle Mix, a shake in vanilla, chocolate and other flavours: $59, or $47 on Autoship.
• THRIVE DFT (Classic): $69, or $57 on Autoship. DFT DUO ELITE and DUO BURN are $92 / $78.
• Classic THRIVE Experience Pack (all three steps for 30 days): $254, or $160 on Autoship. The ELITE pack is $284 / $180, and couples packs are $508 / $320 and $568 / $360.
• THRIVE myGLP: Lifestyle Capsules $82 / $67, Micronized Lifestyle Mix $65 / $55, 24/7 DFT $90 / $72, Sublingual Activation Strips $53 / $43, and a myGLP Challenge Standard Pack at $288 / $185.

Everything you need, one routine

The appeal is simplicity. Le-Vel removes the "musical chairs" of supplement shopping in favour of one monthly delivery tuned to a goal: weight management, energy and stamina, digestive and gut health, fitness, hydration, rest, or collagen and skincare. The company's THRIVE Plus line adds single-purpose products such as collagen peptides, REVIVE hydration, VITAL astaxanthin, gummies and alkaline water. Le-Vel says THRIVE is for adults 18 and over, with the exception of its multivitamin gummies.

To say this is our strongest, most creative formula is an understatement. The intent behind this product is a left/right approach to help it circulate faster, in a more efficient manner and is engineered for healthy weight management.

Jason Camper, CEO, Le-Vel, on the launch of DFT DUO ELITE — PR Newswire, July 2023

What the company does not promise

Le-Vel's product pages are careful to frame results as support for a healthy lifestyle, and so is this page. The energy, focus and weight management benefits that customers describe are the company's marketing claims and individual testimonials, not clinical findings. Anyone taking medication or managing a health condition should check with a doctor before starting the routine. Promoters can return unopened, resalable inventory within 60 days for at least 90 percent of net cost, though the company treats that request as a resignation.

Le-Vel has no starter kit and no sign-up fee. In the company's own words, "You are not (and NEVER will be) charged a fee for becoming a Promoter," and there is no personal purchase requirement to become or stay qualified. A new Brand Promoter needs 100 PV in personal or customer orders, at once or cumulatively, to become Qualified, and 100 PV a month to stay Active.

What Le-Vel does sell are optional Enrollment and Upgrade Packages, named Starter, Promoter, VIP and Ultra. They bundle product at a discount and carry a Fast Start value for the sponsor of $45, $100, $200 or $300 respectively. Prices change with promotions and are not published in the rewards plan, so check the current package prices when you sign up. New Promoters who have two Autoship customers can also get their own product free through Refer 2 rather than buying a package at all.

If you are looking to pick up some extra income, what better way than telling people about a product you use yourself? That is how Le-Vel frames the LV Rewards Plan, and the plan itself, updated in August 2026, is more detailed than most. Here is what it actually pays. All figures come from the company's published plan; check the current version before relying on any of them.

Retail sales: 20 percent, with a catch

Every Brand Promoter earns 20 percent on the business volume (BV) of their personal customers' web orders, paid weekly even before they are Qualified and Active. The catch is that BV on customer orders is imported at 50 percent of retail price, so 20 percent of BV works out to about 10 percent of what the customer paid. Qualified and Active Promoters also earn 12 percent, 4 percent and 4 percent of BV on customer orders three levels down their sponsorship tree.

Refer 2: THRIVE for free

Keep two personal customers on Autoship and Le-Vel gives you THRIVE credit each month equal to the average of your two highest customer Autoship orders, capped at $400. This applies to customers as well as Promoters, and the company says it has shipped more than $600 million in free product this way. Credits cover product but not shipping or Enrollment Packages.

Team commissions and matching

Qualified and Active Promoters earn uni-level commissions of 4 percent on BV across their placement tree: three levels deep at the Promoter rank, rising to five levels at 4K VIP, six at 12K VIP, seven at 40K VIP and eight at 80K VIP. At 200K VIP and above the rate doubles to 8 percent on all eight levels. On top of that, a Promoter with four Qualified and Active personally sponsored Promoters earns a 20 percent match on those people's uni-level commissions, and 40 percent with eight. Ranks are set by monthly qualifying volume: 4,000 QV for 4K VIP, 12,000 for 12K, then 40K, 80K, 200K, 600K and 1M VIP, each with a cap on how much volume can come from one leg.

Fast Start and GO VIP bonuses

When a new Promoter buys an Enrollment or Upgrade Package, the sponsor earns an Infinity Fast Start bonus ($45 to $300 at level one, falling across four levels) plus a 10 percent match on the Fast Start earnings of personally enrolled Promoters, or 20 percent at 4K VIP with eight Qualified and Active personals. New Promoters can also earn GO VIP bonuses in their first 14 days: $200 cash and $100 in THRIVE credit for one Autoship customer and one new Qualified and Active Promoter, another $200 for two of each, and $400 more for four of each. Hit the 4K VIP rank within 30 days and the plan adds $1,000 cash and $1,000 in credits.

Health, wealth and… cars?

Le-Vel's best-known perk is the VIP Auto Club. At 12K VIP and above, with four personal Qualified and Active Promoters and 800 lifetime PV, a Promoter earns $800 a month toward a white or black BMW, Mercedes, Lexus, Cadillac, Audi, Tesla, Porsche, Land Rover or selected trucks and SUVs, or can take $300 in cash instead. Auto Elite pays $1,600 a month at 40K VIP with eight personal Promoters, two of them at 12K VIP, and 12 personal customer Autoships. The Lifestyle Bonus at the top is $20,000 a month at 600K VIP and $40,000 a month at 1M VIP. Promoters can also earn Lifestyle Getaways and a place at the annual THRIVEpalooza convention.

Weekly commissions close Sunday night Eastern time and pay the following Tuesday; monthly bonuses pay on the second Tuesday of the next month. Le-Vel does not publish an income disclosure statement on its site, so there is no official figure for what a typical Promoter earns; the ranks and volumes above should make clear that the car and lifestyle bonuses sit a long way from the starting line.

PROS

• Free to enrol, no starter kit, and no personal purchase requirement to stay Active.
• Refer 2 gives customers and Promoters free product with just two Autoship referrals, which is rare in direct sales.
• A single, simple product story: three steps every morning is easy to explain and easy to demonstrate.
• Established company with 13 years of history, a published rewards plan, patents on the DFT patch and ongoing product launches (myGLP, XERA, Le-Vel Rx).
• Weekly pay on retail and team commissions, plus a Cloud Office that lets you place recruits strategically.

CONS

• Retail commission is 20 percent of BV, and BV is only half of retail price, so personal sales pay closer to 10 percent of what the customer spends.
• Meaningful income depends on Autoship retention and on building a team; the car, trip and Lifestyle bonuses require ranks most Promoters never reach.
• No income disclosure statement, so there is no official picture of typical earnings.
• Supplements are a crowded category and the benefits are the company's claims and customer testimonials, not clinical results.
• At $160 to $284 a month for a full pack on Autoship, the routine is a real household expense that customers may drop.