Seint (formerly Maskcara Beauty)

Cara Brook says her interest in simpler makeup started early. At 11 she built a fifth-grade science fair project meant to simplify the beauty routine. The company admits the project itself “was a bust.” Years later she ran a beauty blog called Maskcara, a play on her name. In 2013 she launched Maskcara Beauty in St. George, Utah. Its first big product was IIID Foundation: cream Highlight and Contour shades applied in one layer.

The company opened its Artist program in 2017. Sellers did makeovers, shared the products online and took orders through personal websites. In 2020 it changed its name to Seint. The company said the old French spelling of “saint” better reflected its purpose, the idea that seeking and cultivating beauty is “a sacred work.” Cara Brook stayed on as founder and CEO.

“I created this company as a way to share with women that they are beautiful and help them to recognize their beauty and see it in others.”

Cara Brook, founder and CEO — Seint website (seintofficial.com), 2026

The biggest change came in 2024. In July, Seint announced it would move from direct selling to what it called “an enhanced affiliate commission structure,” starting October 1, 2024. Retail Dive reported that the company would no longer pay sellers for recruiting or building teams. Today Seint ships to the United States, Canada and the United Kingdom. The old maskcarabeauty.com address no longer loads.

What Seint sells

• Face: cream Highlight, Contour, Illuminator, Bronzer, Cream Corrector and Setting Powder.
• Lips and eyes: Lip + Cheek cream color, Lip Gelato, Lip Tint, pencils and pressed eyeshadows.
• Palettes: refillable compacts in several sizes, from the Mini to Palette 12.
• Brushes and tools: double-ended brushes such as the IIID Brush and Pilot Brush.
• Skincare, haircare and fragrance: Crème moisturizer, cleanser, toner, haircare and solid perfume.

Prices are moderate. On the company's site in October 2026, a Highlight single was $16, an eyeshadow $14, Palette 12 $26 and the Pilot Brush $45. Starter Collections bundle a full routine for new customers.

Seint does not sell a starter kit to new Artists. Instead, joining costs a $50 enrollment fee plus a $35 annual renewal. New Artists get a personalized affiliate site and link right away. To stay an Artist, you need at least $500 in sales a year.

It was not always this simple. Under the Maskcara name, new Artists bought a product kit. The old Direct Sales Aid profile listed a $199 Basic kit with about $450 of products and a $399 Pro kit with about $850 of products, each with an Essentials kit of order forms and marketing materials. Today buying demo products is up to each Artist, and Artists get a 25% discount on their purchases.

Since October 1, 2024, Seint pays Artists through what it calls an enhanced affiliate model. The company describes it this way:

• 25% to 45% commission on personal sales, tiered by Monthly Personal Sales Volume.
• Bonus pool: a share of a company bonus pool for top sellers at higher volumes.
• Weekly pay: the base 25% is paid every week; the extra commission up to 45% and bonus pool payouts are paid on the 10th of each month.
• Referral tracking: 30-day tracking on every link, and new customers stay linked to the Artist who brought them in.
• No commission on your own orders: Artists earn on the orders their customers place, not on what they buy themselves.

There are no team commissions or recruiting bonuses. Retail Dive reported in July 2024 that Artists would no longer earn on sales made by Artists they refer. Seint still recognizes top sellers each month and at its yearly Reunion event, where Artists with more than $1 million in lifetime sales join what it calls Seint's Club.

The old Maskcara plan

Before the switch, the plan was a classic direct sales one. Artists started at the HAC-er rank (short for highlight and contour) and could move up through Ambassador, Influencer and Executive levels. They earned a 20% weekly commission on retail sales, a monthly bonus that could raise that toward 40%, and team bonuses across several levels of their downline. If you are weighing the program today, read Seint's current commission guide and affiliate agreement first.

PROS

• Very low cost to start: $50 to join and $35 a year, with no required kit.
• Commissions of 25% to 45% are high for an affiliate-style program.
• A simple, distinctive product: cream highlight and contour in refillable palettes.
• Customers stay linked to you, and the base commission is paid weekly.
• Founder-led brand with years of name recognition from the Maskcara days.

CONS

• No team commissions, so income depends entirely on your own sales.
• You must sell at least $500 a year to stay an Artist.
• Cream singles last a long time, so repeat orders can be slow.
• Earlier shade ranges were criticized as best suited to fairer skin; check the current range.
• The 2024 switch cut income for Artists who had built large teams.