I have tried many skin care lines over the year. As a 66 yo woman with mature skin I was really impressed the first time I tried these products. As the Willing Beauty line had not been released I tried some of the Willa line (designed for pre-teens and teens. I found the cleansers to be gentle and non drying. My absolute was the product now called Born to Glow! It really hydrates my skin and makes it feel more supple. A definite improvement. I was so in love I have become a Beauty Advisor and have the pleasure of sharing these products with others.
The company has an amazing mission and business model. Girls empowering girls is such a great positive message. The products are clean, effective and safe for your overall health and really work! Sharing the products with others is almost effortless. When you find something that makes you feel great and look amazing, it is isn't hard to spread that excitement!