Rodan + Fields

Dr. Katie Rodan and Dr. Kathy Fields met as dermatology residents at Stanford. In the 1990s they created Proactiv, the acne brand made famous by TV infomercials. They then launched Rodan + Fields in department stores, sold it to Estée Lauder, and bought it back in 2007. In 2008 they relaunched it as a direct sales skin care company, betting that independent sellers could explain multi-step regimens better than a store counter could. The bet paid off: Rodan + Fields became one of the largest skin care brands sold through consultants in North America. The company is based in California.

The big change. On July 15, 2024 the company announced it would move away from what it called the multi-level direct selling model. From September 1, 2024, recruiting and commissions on recruits' sales ended. Existing consultants moved into a new program with higher commissions on their own customer sales and better product discounts. The company said more than 90% of them would have higher earning potential. About 100 corporate jobs were cut in the reorganization.

We are confident these changes will enable us to meaningfully expand the lives we can impact and—importantly—allow us to continue to provide our passionate Consultants with a modern and meaningful earning opportunity.

Dimitri Haloulos, CEO, Rodan + Fields — company press release, July 2024

Retail and online. In March 2025 Rodan + Fields launched in about 150 Ulta Beauty stores and on Ulta's website, its first major retail partnership. It also sells directly on rodanandfields.com, with a free R+F Beauty Rewards program and PC Perks subscriptions. In February 2026 Glossy reported a network of more than 70,000 consultants, and the brand's chief commercial officer said consultants remain central even as customers shop in more places.

Our brand consultants are the heart and soul of the brand — they still are.

Anncy Rowe, Chief Commercial Officer, Rodan + Fields — Glossy, February 2026

Products. The skin care line is organized by concern. Redefine targets lines, wrinkles and firmness. Reverse is for dark spots and uneven tone. Unblemish treats adult acne. Soothe is for sensitive skin and visible redness. Around them sit Enhancements such as R+F Lash Boost ($155), the Active Hydration Serum ($110) and Micro-Dermabrasion Paste, plus sun care, eye creams and the newer Pure C vitamin C serum. Since 2022 there has also been a haircare range: Volume+, Smooth+ and Moisture+. The company describes its products as dermatologist-created and backed by clinical testing; check the product pages for the studies behind each claim. One footnote: in 2022 the company settled a class action over Lash Boost's labeling and agreed to update its warnings. The official site is rodanandfields.com.

This is the part of the old profile that is most out of date. Rodan + Fields used to pay personal retail commissions plus team and leadership commissions on the sales of people you sponsored, and it sold business kits at several price points. That plan ended on September 1, 2024.

Under the program that replaced it, Brand Consultants earn commissions on sales to their own customers and buy products at a consultant discount. There are no commissions on anyone else's sales and no recruiting component. The company's site shows a $9.99 annual Brand Consultant renewal fee, and its product pages say consultants need 100 in monthly Sales Volume (SV), from customer orders or their own purchases, to qualify for commissions that month. Exact commission rates are not published on the public site.

Can you still join? When it announced the change in July 2024, the company said the new program would be available only to existing consultants. As of October 2026 we could not find a public sign-up page on rodanandfields.com. If you are interested, ask a current Brand Consultant or the company directly whether enrollment is open, and check the company's current compensation plan and policies before you buy anything.

PROS

• Founded by two well-known, Stanford-trained dermatologists who also created Proactiv
• Strong brand recognition and best-selling products such as Lash Boost and the Redefine regimen
• Simple model: you earn on your own customers, with no pressure to recruit
• Low annual renewal fee for existing Brand Consultants
• Regimens and subscriptions bring customers back every month or two

CONS

• New sellers may not be able to join; the 2024 program was limited to existing consultants
• No team or leadership income any more, so earnings depend entirely on your own sales
• You now compete with the company's own website and Ulta Beauty for the same customers
• Premium prices ($70 to $265 for many items) narrow the customer base
• Commission rates are not published publicly