Paparazzi Jewelry Accessories

Paparazzi Accessories started as a living-room hobby. Sisters Misty Kirby and Chani Reeve made headbands and jewelry, sold them at fairs and marketplaces in southern Utah, and noticed that customers lit up when they found a piece they loved. Soon they were hosting jewelry parties in customers' homes, and in January 2011 the sisters and their husbands, Trent Kirby and Ryan Reeve, launched Paparazzi Accessories as a direct sales company. The company says it grew 900% in its first six months. All four founders still run it day to day, and the company operates from St. George, Utah, where it opened a new headquarters in 2019.

A wide and varied range of jewelry makes up the Paparazzi Accessories catalog: necklaces, earrings, bracelets, rings, anklets, hair accessories and a men's line called Uniquely Urban. Every standard piece is $8. For years Paparazzi was famous as the "$5 jewelry" company; the standard price is now $8, and the company's FAQ defines a standard accessory that way. Above that sit the Zi Collection statement necklaces at about $35, the Blockbusters of long-running favorites, and Cachet by Paparazzi, a newer line of 18K gold-plated and rhodium-plated stainless steel pieces priced from $24 to $96, which the company describes as water resistant and hypoallergenic. The Fashion Fix is a monthly subscription of five four-piece "Trend Blends". New releases drop Monday through Friday around 3 p.m. Eastern, and sold-out pieces are rarely restocked.

Whether for a typical day or an important occasion, there is a piece for most tastes. Women shopping for enduring styles can choose from many traditional options, while those who want the uncommon or trendy will find plenty of cutting-edge selections. Make a bold statement or add a subtle accent; Paparazzi Accessories can dress up or down. The founders describe the mission as "wearable confidence that changes the world", and the sisters still design pieces and work directly with the manufacturers.

We succeed as a team or we fail as a team, there is no in between.

Chani Reeve, Co-founder, Paparazzi Accessories — Direct Selling News, January 2020

Selling is built around parties. A hostess invites friends to her home, her office or an online event, the Consultant brings the inventory, and guests pick and pay on the spot. Hosting a Paparazzi Accessories party earns the hostess 10% of party sales in free jewelry, which the Consultant covers from the free pieces Paparazzi adds to qualifying inventory orders. Most of the action has moved online: Consultants go live on Facebook or TikTok, hold pieces up to the camera, and buyers claim them by number. Selling and building a team in a cozy, comfortable setting is still a win for the Consultant, the hostess and her guests.

Giving is part of the story. Paparazzi says it raised about $1 million for the Malouf Foundation in 2021, and in 2020 it gave $150,000 to the Washington County School District Foundation, the largest single gift in that foundation's history. In 2023 the founders set up Niños Matter, a registered 501(c)(3) that supports children in poor communities, including orphanages in the Dominican Republic. Paparazzi sells only in the United States, and Consultants must live in the U.S. and be at least 18. The official site is paparazziaccessories.com.

Paparazzi has simplified enrollment. The shop currently lists one kit, the $99 Stylist Curated Starter Kit, which carries 50 PV. The company says starter kits are packed with jewelry plus marketing materials and business tools, and that they are available only to new Consultants as their first purchase. Paparazzi has not published the piece count for the current kit on its product page, so check the contents on the enrollment screen before you buy. Older kits of 100, 250, 500 and 1,000 pieces at $300 to $2,750 are no longer offered.

Enrollment has two steps: pick the kit, then choose a sponsor. If you found this page through a Consultant, use them; otherwise browse the Paparazzi Consultants listed on Direct Sales Aid. The kit gives you immediate inventory to sell at the $8 retail price, a free replicated website at paparazziaccessories.com/(your Consultant number), and access to the Back Office. After the kit you buy inventory at wholesale, $4.40 per standard piece, in any quantity you like. Ready to start the Paparazzi journey? You can also compare it with other direct sales opportunities first.

There are three ways to earn as a Paparazzi Consultant. The company calls them Direct Sales, Build Your Team and Online Bonus.

1. Retail profit. You buy inventory at wholesale and sell it at retail. A standard accessory is $4.40 wholesale and $8 retail, so you keep $3.60, or 45%, on every piece. Zi Collection and Cachet pieces pay a smaller margin; the company quotes 35% to 45% across the line. You set your own hours. Company policy does not allow selling below retail or running discount deals; you may charge more than retail, but any extra sales tax is yours to handle.
2. Online sales. Customers can shop 24/7 on your free replicated website. Those orders ship from the company warehouse, and you receive the same 35% to 45% retail profit, paid monthly by check or direct deposit.
3. Team commissions. Invite others to join under you and earn commissions on the sales they generate, plus enrollment bonuses. Older versions of the plan paid $30 when a new recruit placed a 200 PV first order and up to 10% on three levels of team sales; Paparazzi no longer publishes the plan openly, so check the current compensation plan in the Back Office for today's percentages and rank requirements.

Personal Volume. Commissions run on PV. A standard $8 accessory carries 2 PV, Zi Collection necklaces 10 PV and Cachet pieces vary. To be "Active" and show up in the company's Consultant search, you need 50 PV in a calendar month. To keep your account open you need 200 PV in any rolling 12-month period. Paparazzi also adds one free accessory to every 20 PV in a qualifying order, which is how Consultants fund the hostess reward of 10% of party sales.

Income disclosure. Paparazzi's U.S. disclosure statement for 2025 says 92.9% of participants lost money for the year after counting money paid to Paparazzi for kits, product, fees and shipping. About 3.5% made a profit of $1 to $1,000, 2.2% made $1,001 to $5,000, and 1.4% made more than $5,000. The statement also notes that, by law, Paparazzi must buy back currently marketable inventory bought within the past year at no less than 90% of the purchase price when a Consultant quits. Treat the income figures as the honest baseline, not the recruiting pitch.

PROS

• Simple, low price point: $8 pieces are an easy impulse buy and need no catalog or sales pitch.
• Cash-and-carry profit: you keep 45% on a standard piece the moment it sells, with no waiting for a commission run.
• Low entry cost: one $99 kit, a free replicated website and no monthly website fee.
• Constant newness: releases drop Monday through Friday, which keeps live-sale audiences coming back.
• Family-owned since 2011, with a published income disclosure and a 90% inventory buyback on exit.
• Charity work through Niños Matter, the Malouf Foundation and local schools.

CONS

• You hold inventory. Unsold pieces, shipping and sales tax come out of your margin, and the company's 2025 disclosure says 92.9% of participants lost money.
• Fashion jewelry wears like fashion jewelry: plated metal, glass and acrylic, and the company does not replace damaged items because of its inventory rotation.
• The current team-commission plan is not published on the public site; you have to enroll to read the full details.
• U.S. only, with a 50 PV monthly minimum to stay Active and 200 PV a year to keep the account open.
• The market is crowded: thousands of Consultants sell the same pieces at the same price, so you compete on personality and live-sale skill.