BeautiControl

BeautiControl was built by husband-and-wife team Jinger and Dick Heath, who led the company from 1981. It was based in Carrollton, in the Dallas area of Texas, where it also made and shipped its products. By 2000 it was a shareholder-owned company, BeautiControl, Inc., selling cosmetics and skin care through a trained sales force of independent Consultants.

In October 2000, Tupperware bought all of BeautiControl's shares at $7 each. Tupperware's filings put the net purchase price at $56.3 million. Its 2000 annual report described BeautiControl as "a 20-year-old company" with about 47,000 sales force members in North America, and said the Heaths would keep running it. Soon after the deal, Tupperware closed BeautiControl's Taiwan and Hong Kong subsidiaries and dropped its Eventus nutritional supplement line.

“BeautiControl represents an ideal strategic expansion for Tupperware.”

Tupperware Corporation, 2000 annual report (SEC filing), February 2001

Under Tupperware, BeautiControl sold in the United States, Canada and Puerto Rico, with Spanish-language shopping. In 2016 its website celebrated "35 Years of celebrating Every Woman" with anniversary lipstick shades.

BeautiControl's 2016 website grouped its products into skin care, bath and body, color, men's and baby. The company described itself as "the #1 Premium Spa Brand," and spa treatments sat at the center of the line.

• Anti-aging skin care: the Regeneration range (including Regeneration Smooth and a peel-off masque), BC Facial and the Skinlogics basics, which the company pitched for women in their 20s, 30s and 40s and up.
• Spa treatments: BC Spa facial, manicure, pedicure and resurfacing collections, and the later Spa D'Lux line.
• Bath and body: scented collections such as Spa Delight, Dark Brown Sugar and Spa Sugar Squeeze.
• Color cosmetics: foundation, primer, translucent powder, eye shadow, bronzer and lipstick, sold in seasonal collections.
• Men's and baby: men's skin care and a BC Spa for Baby collection.

The old Direct Sales Aid profile said BeautiControl was among the first cosmetics companies to build color analysis into its makeup, matching shades to skin tone. Product claims about wrinkles and firming were the company's own.

Sellers were called Independent Consultants. Their core event was the in-home Spa: guests tried facials, hand treatments and masques while the Consultant explained the products. Consultants also sold one-on-one and through personal BeautiControl web pages, and customers could shop online with a Consultant's ID so the sale was credited. The 2016 opportunity page promised "competitive full-time compensation," training through a program called BeautiYOU, and rewards such as travel, cars and jewelry.

Starter Kit

The old Direct Sales Aid profile listed a $125 starter kit. It held a BC Spa Facial Collection, Skin Sensors, spa manicure products and a Skinlogics lip treatment, plus a how-to-spa DVD and playbook, catalogs, order forms and a spa bag.

Pay and Host Rewards

The same profile said personal sales commission had risen from 25% in the 1990s to as much as 40%, and that new Consultants got 50% off product in their first 30 days. Consultants could also earn from building a team and moving up leadership levels. Hosts earned free product once a party passed $300 in sales, starting at 15% of sales and rising to 20% at higher levels. We could not confirm the final plan's rates from archived company pages.

BeautiControl's sales were falling before the end. Tupperware reported that BeautiControl sales were down 28% in the second quarter of 2017, and that the unit lost $2.6 million in the first half of 2017 after losing $4.1 million in the second half of 2016. On July 26, 2017, Tupperware announced a wind-down.

“After being unsuccessful in finding a buyer for the business, the Company has decided to wind-down Beauticontrol’s operations over approximately the next 60 to 90 days.”

Tupperware Brands, second-quarter 2017 results (SEC filing), July 26, 2017

The shop site ran a clearance-style "Big Color Sale" in September 2017. By November 16, 2017 it showed a "Times Up" notice: "We Are No Longer Accepting Product Orders!" On December 14, 2017, Tupperware and Youngevity announced that Tupperware would sell the BeautiControl assets to Youngevity. Youngevity would bring the BeautiControl sales force into its company and sell BeautiControl-branded products, and Tupperware would earn a royalty. Tupperware CEO Rick Goings said the deal would let the sales force "again be able to purchase many of the products that they and their customers love."

The BeautiControl website still shows Youngevity's welcome page for "the former BeautiControl Sales Force," with an integration FAQ. On October 2, 2026, however, youngevity.com listed no BeautiControl brand among its spa and beauty lines, so new BeautiControl products appear to be gone. Former Consultants who want to keep selling beauty products can compare Youngevity, Mary Kay and other companies in our company directory, or read our guide to party-plan companies.