Bcharmed

Bcharmed opened to sellers in June 2011, according to the original Direct Sales Aid profile written that year. The company traded as bcharmed Corp., and ran a toll-free customer line with Mountain Time office hours. That first profile said it was run by people with years of direct selling experience. Its archived website never listed a street address, and we could not confirm where it was based.

The first website, in 2011, showed slider charms, key charms and necklaces and introduced "A Charming Opportunity." Its mission statement set out the goal.

“Our vision is to see our Stylists achieve their dreams through our unique business opportunity and to create beauty, while enriching the lives of the people we serve.”

The bCharmed Mission — bcharmed website (bcharmed.com, archived), 2011

In 2012 the company redesigned the site, offered a free printed catalog, added a Stylist Lounge for its sellers, and ran a holiday promotion with Flirty Aprons. The last fully working copy of the site in the Internet Archive is from February 9, 2014.

Bcharmed sold charm jewelry built piece by piece. Customers chose a chain or bracelet, then added clasped charms that could be swapped around later. The website promised that shoppers could "tell your story one charm at a time."

• Charms: silver-tone icons, crowns, keys, good luck charms and crystals.
• Personalized pieces: initial charms, birthstone pieces and engraved pendants.
• Lockets and frames: photo lockets and framed pendants with printed papers or messages.
• Bases: necklace chains, bracelets and key chains.

The company said its jewelry was handcrafted by artisans around the world from high-quality materials at affordable prices. A small engraved "b charmed" tag on many pieces marked them as the brand's own. Exact retail prices are not in the archived pages we could read.

Sellers were called Stylists. They sold at home jewelry parties called Boutiques, which the website pitched as a fun "Girls Night Out," and the Stylist brought everything needed to the host's home. A separate "Design for bcharmed" track invited jewelry designers to submit their own pieces.

Starter Kit and Original Plan (2011)

The original Direct Sales Aid profile, written in 2011, described a $199 starter kit that the company valued at more than $600 in jewelry, with a Stylist necklace and key charm, chains, charms, catalogs, order forms, invitations and a Stylist manual. Personal sales commission started at 20% and rose to 32% with leadership rank, with a 5% bonus for $2,000 in monthly personal volume, for a top rate of 37% at the Dream Director level. Team leaders could earn overrides of up to 9% across three generations. New Stylists who sold $2,000 in their first 90 days earned $500 in free jewelry.

Preferred Stylist Program (2013)

By 2013 the join page described a different deal under a "New Preferred Stylist Program." Stylists bought jewelry at 50% off and resold it at full retail, keeping the 50% profit at the time of sale instead of waiting for commission checks. Getting started required a $300 minimum opening order.

Hostess Rewards

In 2011, a Boutique with $150 in sales earned the host 10% in free jewelry credit and one half-price item. That rose to 15% and two items at $300, 20% and three items at $500, and 25% and four half-price items at $1,000 or more.

Bcharmed never published a closure notice that we could find, so the record comes from its website as saved by the Internet Archive. The site was working normally on February 9, 2014. By May 16, 2014, bcharmed.com showed only a default web-hosting placeholder page. By December 16, 2014, it redirected to the host's "suspended" page for the company's companion domain, mybcharmed.com. In later years the domain was parked, and on October 2, 2026 it opened a domain-parking "lander" page.

The company gave no public reason and we have not found a successor brand. Former Stylists kept whatever jewelry they had bought, but could no longer reorder. People who liked the idea of personal charm jewelry can look at live jewelry companies on Direct Sales Aid, such as Stella & Dot, Paparazzi and Plunder Design. You can still see the Bcharmed products page from our archive, or read our guide to party-plan companies.