Magnolia and Vine closed in 2019.
The company is no longer in business. This page is kept as a record of the company and its style consultants.
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Magnolia and Vine Overview
- Founded
- 2015
- Est. Style Consultants
- 3,000
- Commission
- 20% - 40%
- Downline Commission
- 3% - 10%
- Startup Cost
- $29
- Products Sold
- Jewelry, Bracelets, Earrings, Snaps, Handbags
- Category
- Jewelry, Clothing & Fashion
- Home Office
- Minnetonka, Minnesota
Magnolia and Vine launched in the United States in February 2015 and in Canada that April. Founder and CEO Brian Miller had started out in jewelry with a charity bracelet for breast cancer awareness, and the company was based in Minnetonka, Minnesota. Its idea was simple: buy a base piece once, then keep changing it with snap-in charms called Snaps. Style Consultants sold the line at Socials, online and at events. Over time it added mini and grand Snaps, interchangeable Versa handbags, custom photo Snaps and a monthly Snap subscription. In January 2020 the founder told the Direct Selling Self-Regulatory Council that the company was ceasing operations and would dissolve on December 31, 2019.
Magnolia and Vine - Our Thoughts
Company History
Magnolia and Vine was founded by Brian Miller, its founder and CEO. The company's Our Story page said he began his jewelry journey with a single bracelet to raise awareness of breast cancer, a pro bono charity project that became an overnight success. He had earlier worked for several Fortune 500 companies. The home office team said it had more than 40 years' combined experience designing and manufacturing fashion jewelry and accessories.
The company launched in the United States in February 2015 and in Canada in April 2015. It was based at 15300 Minnetonka Industrial Road in Minnetonka, Minnesota. Its motto was “Where Style Blooms.” Over the next few years it added smaller and larger Snap sizes, handbags and a catalog that changed each season.
“We believe every woman is beautiful and unique, so we designed our exclusive jewelry and accessories to be fully interchangeable.”
Magnolia and Vine, Our Story page — magnoliaandvine.com, 2019
What They Sold
Magnolia and Vine sold a system. A customer bought a base piece with a round snap setting, then clicked in decorative Snaps to change it. The Snaps used a press-in button design, so a look could change in seconds.
- Original Snaps and bases: bracelets, bangles, pendants, rings, earrings and keychains, with Snaps in crystals, pearls, enamel and semi-precious stones.
- Mini and Grand Snaps: smaller and larger sizes, each with its own matching bases.
- Versa: interchangeable handbags and wallets that took snap-on fronts and Snaps.
- Karma Cha Cha: a later collection sold alongside the snap lines.
- Personalized pieces: custom photo Snaps, initials, sorority letters, team colors and faith symbols.
- Extras: sandals, sunglasses, hair accessories and even dog collars, according to the old Direct Sales Aid profile.
The old Direct Sales Aid profile put base mounts from $19.99, specialty bases at up to about $35 to $40, Snaps from $8.99, and the brand's purses at about $60 to $70. Customers could subscribe to the MVIP program to receive a new Snap every month, and try looks first with the online Vine Design tool.
How the Business Worked
Sellers were called Style Consultants. They sold at home parties called Socials, online parties, vendor events and one-to-one, and through a personal website. Hosts earned free products and discounts based on their Social's sales.
Starter Kits
At first the company offered a $99 basic kit with 18 Original Snaps, bracelets, pendants, chains, a ring, display cards, catalogs and order forms, and a $199 deluxe kit with 50 Original Snaps, mini samples, a Consultant tote and more business supplies. By July 2019 the choice had widened: a $29 Kickoff Kit, the Sparkle Kit and In The Bag Kit (each marked down from $149 to $99), and a $349 Socializer Kit, which the company said held more than $1,500 in products and supplies.
Pay
The old Direct Sales Aid profile said new consultants started as Junior Style Consultants on a 20% base commission, plus a 10% bonus on the retail value of Snaps sold in a month. Monthly sales volume could lift them through eight higher ranks to as much as 40% commission, with further earnings from a team. Top sellers could earn trips.
What Happened
Magnolia and Vine wound down in late 2019. In November and December 2019 its website ran a Black Friday sale with up to 70% off and Snaps from $3.99, alongside its holiday collection. The Direct Selling Self-Regulatory Council (DSSRC), part of BBB National Programs, had opened a routine review of earnings and lifestyle claims made by the company and its sellers. In January 2020 it closed that review.
The DSSRC case report, dated January 16, 2020, said the company's founder and CEO had told it that Magnolia and Vine was ceasing operations and would dissolve on December 31, 2019. Because the business had closed for good, the council ended its inquiry. The company did not post a public reason for closing.
Today magnoliaandvine.com no longer loads. Former Style Consultants kept whatever stock they had, and second-hand bases and Snaps still turn up on resale sites. New pieces, custom Snaps and repairs are no longer available. If you miss jewelry parties, live companies such as Paparazzi and Silpada still sell through independent sellers; see Paparazzi on Direct Sales Aid.
Magnolia and Vine User Reviews+ Add a Review
The best Direct Sales company to work for! The home office will go above & beyond for you! They want you to succeed in your business so they offer so many perks to get your business going right away!!!
Incredible product line, hostess incentives, and solid compensation plan. Absolutely in love with the versatility, variety, and quality of pieces. Something for everyone.
Magnolia and Vine Media
