LiveGood

LiveGood launched in 2022 under CEO Ben Glinsky, who the company says has more than twenty years of experience owning and running nutritional supplement businesses. The idea behind it is blunt. In the company's words, most brands make a product for a few dollars, then mark it up five to ten times to pay for advertising, celebrity endorsements and influencer marketing. LiveGood says it skips that spending and sells through a paid membership instead. The company is based at 1201 Jupiter Park Dr. in Jupiter, Florida, ships to customers in many countries through a country selector on its site, and in 2026 its homepage claims more than two million customers worldwide.

People NEED nutritional supplements to be healthy. Unfortunately, most people just can’t afford them. On top of that, it’s very difficult for many people to sell expensive products to friends just so a few people at the top of a compensation program can make money.

Ben Glinsky, CEO — LiveGood website (Our Team), 2026

Products are formulated in-house by Director of Product Development Ryan Goodkin, a pharmacist with a degree in science and nutrition. The company says every item is made in an FDA-registered facility and third-party tested for purity, potency and safety, with certificates of analysis on its website. The catalog is big for a company this young. It includes men's and women's Bio-Active Complete Multi-Vitamins, Organic D3-K2, Ultra Magnesium Complex, Organic Super Greens and Super Reds, Organic Coffee with functional mushrooms, plant-based and whey proteins, Collagen Peptides, Creatine + HMB, Essential Aminos, Hydration Amplifier, CBD oil and gummies (including a pet version), Energy, Focus and Sleep patches, and newer additions like NAD+, Methylene Blue, Shilajit and Sea Moss. A small skin care line includes BioCleanse Facial Cleanser, Herbal Radiance toner, VitaGlow moisturizer, Ageless Renewal and Instant Youth. There are also children's and pet multivitamins, bundled packs and branded apparel.

Pricing is the headline. Every product has a Retail price and a Member price, and the gap is wide. Ultra Magnesium Complex is $19.95 retail or $9.95 for members, Super Greens is $34.95 or $19.95, and Collagen Peptides is $49.95 or $29.95. Membership costs $9.95 a month or $99.95 a year and can be cancelled at any time. The homepage advertises a 90-day money-back guarantee, while a pop-up on the same site mentions 60 days, so check the current refund policy. Health benefits on the site, from immune support to weight management, are the company's own marketing and carry the standard FDA disclaimer.

One thing to know before you join. The Direct Selling Self-Regulatory Council, part of BBB National Programs, has twice asked LiveGood to deal with social media posts about the business. In April 2024 it flagged earnings claims and posts suggesting the products could treat conditions like high blood pressure, cancer and diabetes. In May 2025 it reviewed 18 earnings claims and six product claims from Affiliates; LiveGood removed about half of them, though the council noted the company did not say it would follow all of its recommendations. The inquiries were about what people posted, not about the products themselves, but they are a good reason to keep your own claims modest. You can read more at livegood.com.

There is no physical starter kit at LiveGood and no product pack you have to buy. Becoming an Affiliate costs a one-time $40 fee. Most Affiliates also carry the membership so they can buy at Member prices, which makes the usual first-month cost $49.95 ($40 plus $9.95), or $139.95 with the yearly membership.

Enrollment gives you a back office, a replicated website and referral link, a credit wallet for ordering products, and a place in the company's matrix. Bundles like the Daily Essentials Pack or Ultimate Wellness Pack are there if you want to try several products at once, but they are optional purchases, not a kit requirement.

LiveGood publishes its Affiliate Compensation Plan online and describes several ways to earn, paid weekly and monthly.

Weekly pay

• Fast Start Commissions: when someone you refer joins as a member and Affiliate for $49.95, you receive $25 the following week ($5 on the first month's membership and $20 on the $40 Affiliate fee). Smaller percentages are paid deeper in your team depending on rank.
• Retail Commissions: 50% of the difference between the Member and Retail price on referred retail orders.
• Customer Acquisition Bonus: 10% of a new member's first product order.
• Influencer Bonuses: extra percentages on large personal retail volume.

Monthly pay

• Matrix commissions: a 2x15 matrix paying a small percentage of each $9.95 membership per level, with more levels unlocked as you rank up. Matrix pay starts with a member's second month.
• Matching Bonuses: a share of your personally enrolled Affiliates' matrix commissions, plus further generations at Silver rank and above.
• Diamond pools: top-ranked Affiliates share in company-wide bonus pools.

Ranks are based on counts of active memberships, not product volume. Plans change, so check the company's current compensation plan before relying on any number.

PROS

• Low entry cost: a one-time $40 Affiliate fee plus a $9.95 membership
• No monthly product order or autoship requirement to stay active
• Member prices are often close to half of retail, which makes the membership easy to explain
• Published compensation plan and third-party test results on the company site

CONS

• Residual income rides on membership fees, so you are really selling a subscription, not products
• Matrix placement and spillover talk attracts recruit-first Affiliates, and the self-regulatory council has flagged Affiliates' income and health claims twice (2024 and 2025)
• Young company (2022) with a fast-growing catalog in crowded supplement categories
• Online only, so there is no home party or in-person retail angle