Beneve

Beneve, LLC is a health and wellness direct sales company based at 970 N Clyde Morris Blvd in Daytona Beach, Florida. It launched in May 2023, which makes it one of the younger companies on Direct Sales Aid. The founder and CEO is Judy Willodson; Ken Eggleston is listed as founder and president. Her story, as the company tells it, is that she ran a successful furniture business, moved into network marketing in the late 1990s and became one of the top earners in that world. She founded Beneve after watching other companies treat their distributors unfairly. Her stated goal is a company with no favoritism or special deals, just a level playing field for everyone. The company motto, "People Doing Good Together," shows up on almost every page of beneve.com, and the culture copy leans heavily on integrity, community and faith.

Our passion was to create a company where people can be valued, be heard, be appreciated, be loved and—more importantly—protect the businesses that they built and worked so hard for.

Judy Willodson, Founder and CEO — Direct Selling News, July 2026

The product line is compact and drink-led. The flagship is the Xcelerate line of nootropic beverages: Original Coffee (a full-strength Arabica coffee blended with what the company calls cognitive-support ingredients), Coffee Lite, and two coffee-free options, Watermelon Berry and Tropical Sunrise. All are sold as a tub or as single-serve sticks for $65. Around those sit a citrus Electrolytes powder ($52.95), Gut Advantage capsules and powder marketed as a pre-, pro- and postbiotic ($87.95), Glutathione + ($65), GlucoGuard, Creatine + HMB, Amino Surge, and Luxe Liquid Collagen Peptides in orange vanilla ($79.95). In 2026 Beneve added Renew, an $89.95 peptide face and neck cream and its first skin care product. The company also sells curated Trim and Sculpt bundles and a $19.95 4-Day Sampler that Influencers use as a low-cost trial. Beneve describes its products as clean and science-backed and lists a Scientific & Medical Advisory Board and a Fitness Advisory Board on its site. As with any supplement company, none of the wellness or weight claims have been evaluated by the FDA, and Beneve says so in its own disclaimer.

Growth has been fast for a company this young. In a July 2026 Direct Selling News profile, Beneve reported sales of $3 million in its first year, $18.4 million in its second and $34.5 million in its third, with more than 10,000 active Influencers and nearly 160,000 customers. The company says it is debt-free and self-funded by its founders, and it has set a public target of $100 million in annual sales within five years. Those are the company's own figures, not audited ones.

Customers buy from an Influencer's replicated website. Beneve encourages repeat orders with a Subscribe & Save program (typically $5 to $8 off each future order) and a tiered discount of 10% to 15% when two or more products are in the cart. Beneve currently ships to the United States and its territories. The company also runs an X24 Challenge, a Beneve 4 Life app and live workout streams for its community.

There is no physical starter kit. Becoming a Beneve Independent Influencer means paying $39.95 for what the company calls the Beneve Virtual Business Suite: a replicated website, back office, training library and business tools. The same $39.95 is charged annually to stay in good standing. Beneve says an Influencer who goes more than 60 days without renewing loses commissions and back-office access, and is terminated after 180 days.

During the first 30 days after enrolling, new Influencers may also buy one of three optional Business Builder Enrollment Packs: Good ($212), Better ($445) or Best ($880). Beneve positions these as a way to have product on hand to sample with others. It says each pack is discounted against buying the items separately ($20, $100 and $200 in savings respectively). The packs also pay a Fast Start Bonus to the sponsoring Influencer. The packs are optional; the $39.95 suite is the only required cost.

Beneve's plan, revised July 2026, lists 13 ways to earn and is built around customers first. The company's headline number is that it funds the plan with 65% of total commissionable volume, which it contrasts with an industry norm of about 50%. Co-founder Ken Eggleston explained the thinking to Direct Selling News:

What if we inverted the model, where rather than corporate taking 65 percent and giving 35 percent to the field, we invert that, and our corporate offices operate on 35 percent and we pay 65 percent to the field.

Ken Eggleston, Founder and President — Direct Selling News, July 2026

When you enroll a new customer you receive a 50% New Customer Bonus on their product orders during their first 30 days, paid weekly. Those orders carry reduced commissionable volume for the rest of the plan. From the customer's second month on you earn a monthly Customer Retention Bonus of 15%, 20% or 30% on their repeat orders, scaling with how many active customers you have (1 to 10, 11 to 30, 31 and up). Each 4-Day Sampler you sell pays a $5 bonus, with $1 per level to four upline levels.

Team income is a 12-level unilevel, paid monthly, with a Unilevel Check Match of 15%, 10% and 5% on the commissions of your first three enrollment-tree levels once you reach 2 Star (deeper match levels unlock at 3 Star and 4 Star). The ranks run from Influencer and Star through 1 Star to 7 Star, Ambassador and Crown Ambassador, qualified on group volume and personal active customers. The company stresses that customers count as legs, so recruiting is not required to advance. On top sit Fast Start Bonuses on enrollment packs, a promotional Power of 3 Xcelerator bonus ($200, $2,500 or $5,000 tiers during the first four months), rank advancement bonuses, a Lifestyle bonus, health-coverage bonuses, Star and Ambassador pools and incentive trips. Influencers must keep an 80 PV (or 100 PV at 3 Star and above) monthly order, of which customer volume can cover 40 PV. Beneve does not publish an income disclosure. Check the current plan PDF on Beneve's site for the full percentage-by-level table.

PROS

• Low cost of entry: $39.95 a year, no required product purchase to enroll
• Customer-focused plan with a 50% New Customer Bonus paid weekly and a retention bonus that scales up to 30%
• Written Influencer Bill of Rights covering business ownership and social media channels
• Small, easy-to-explain catalog with a $19.95 sampler for trials
• Strong early growth: the company reported $34.5 million in third-year sales and 10,000-plus Influencers in mid-2026

CONS

• Young company (2023) with no income disclosure history, and Beneve itself says it lacks the data to show typical earnings
• Ongoing 80 to 100 PV monthly personal order is required to be commission-qualified
• Premium prices ($52 to $90 per tub) in a crowded functional-coffee category
• The full plan is dense: 13 income streams, two genealogy trees and reduced volume on new-customer orders take time to understand
• The official site is a JavaScript app that search engines and simple tools cannot read, so a lot of the pitch lives on Influencer social accounts and inside the back office