Bravenly Global

Bravenly Global is a wellness company built around a simple idea from its founders: treat people like family and the business will follow. Aspen Emry, the CEO and co-founder, started in direct sales as a field seller more than 18 years ago with three small children at home. She later worked as a field development manager and in company ownership. In 2020 she and her husband Brent, now Bravenly's COO, launched their own brand from Seminole, Florida. Pre-launch opened in February 2021.

The company has grown quickly. Bravenly reported $19 million in sales in 2023, more than $50 million in 2024 and just over $100 million in 2025, according to its own announcements in Business for Home (January 2026). It ranked #118 on the 2025 Inc. 5000 and debuted at #40 on the 2026 DSN Global 100, where Direct Selling News gave it a Bravo Impact Award (April 2026). Canada is open, and the site lists pre-launches for Australia, the United Kingdom and Spain.

“What sets Bravenly Global apart as a business opportunity is its family-oriented culture. No one in Bravenly is ever ‘just a number.’”

Aspen Emry, co-founder and CEO — Bravenly Global launch announcement (24-7 Press Release), February 2021

The products

The first line was three products sold together as the Breakthrough Bundle: Gold, Burn and Balance. All three are still sold, but the range is much wider now. The shop groups products by energy, fitness, gut health, mood and cognition, overall wellness and weight management.

• Gold is a turmeric and apple cider vinegar drink, also sold as capsules. The company says it supports gut health, immunity and skin.
• Balance is a berry-flavored powder. Bravenly describes it as more than 50 ingredients in 10 blends.
• Ignite is a small green capsule aimed at energy, focus, appetite and metabolism.
• Adapt is a mushroom blend with Lion's Mane, Reishi, Chaga and Turkey Tail.
• Drift is a hot cocoa drink meant for bedtime, and Hydrate is an electrolyte mix for workouts.

There are also Rush energy drinks, Fit Fuel protein, a kids' line and more than two dozen bundles. As with any supplement, the health claims are the company's own, so check labels and talk to your doctor if you take medication.

Giving back is part of the pitch. The Beyond Bravenly Foundation funds work in underserved communities, and the company describes it in openly Christian terms. Bravenly also runs a yearly National Conference (Atlanta, January 2027) and incentive trips, including a 2026 cruise and a 2027 trip to Jamaica.

Brand Partners join with the Bravenly Business Kit for $49.99. It holds the basic tools, brochures and workbooks for starting out. It does not include product.

Most new Brand Partners add a Product Pack at sign-up. A pack makes you active straight away, so you can earn on your first week. If you buy only the $49.99 kit, you need 100 Personal Rank Volume (PRV) from your own orders or customer orders before commissions start. Pack contents and prices change, and the company tells new joiners to check current options with their enroller. Early on there was a $299 Ultimate Business Kit with two Breakthrough Bundles, and a Founding Brand Partner Club that closed on April 30, 2021.

Plan on a $39.99 renewal fee every year to stay in good standing. Affiliates and VIP Customers do not buy the kit. VIP Customers pay a one-time $9.99 fee.

Bravenly calls its plan a mix of social marketing, customer referral and direct selling. The version below is the March 2026 plan (Version 3.5). To earn anything you must be active, which means 100 PRV each month from your own orders and your customers' orders.

Foundation phase: customers and first orders

• 20% of suggested retail price on Retail Customer orders, paid weekly.
• 10% on VIP Customer orders, paid weekly.
• A First Order Bonus of 25% on the first order of a Brand Partner you enroll, and 10% on the first order of someone they enroll.
• Club Cash of 6% to 15% a month on your personal and customer volume once you pass 400 Club Points.

Growth phase: your team

• Level bonuses of 4% on up to four levels of active Brand Partners and Affiliates, unlocked as you rank up.
• A 6% Enroller Bonus on people you personally enroll, and on their enrollees once you reach Director.
• One-time Rank Advancement and Rank Maintenance bonuses, from $25 at Executive Brand Partner up to $10,000 at Executive Vice President, if you hit each rank within its time frame.

Leadership and elite phases

Directors earn 2% on their personal team and 1% to 3% on four generations of Directors below them. Vice Presidents earn a similar generational bonus on up to six generations. The top four ranks share a National Bonus Pool of at least 1% of company volume, paid yearly.

Affiliates earn the first three ways (retail, VIP and affiliate sales) without building a team. The affiliate page lists 20% on retail sales, 10% on VIP and affiliate sales, and a 9% to 15% cash bonus above 400 points.

What people actually earn. Bravenly's 2025 income disclosure says the average monthly gross income for all U.S. Affiliates and Brand Partners was $169.95, and about 40% earned nothing that year. Active Independent Brand Partners, the largest group, averaged $40.84 a month. The top leader ranks made up 1.5% of active Brand Partners. These are gross figures before costs such as the kit, renewal, samples and conference tickets ($149 to $229 a year).

PROS

• Low entry cost: a $49.99 kit, with product packs optional.
• Weekly pay on customer orders and first-order bonuses, so new sellers see money early.
• Three ways in. VIP Customer, Affiliate and Brand Partner let people choose how far to go.
• Strong momentum: a reported $100 million year in 2025 and a first-year DSN Global 100 ranking.
• A broad, modern product line with a lot of bundles and monthly Easy-Ship orders that build repeat sales.
• Founders who came up through the field, plus Bravenly University training, events and incentive trips.

CONS

• Most people earn little. The 2025 average was $169.95 a month across all U.S. sellers, and about 40% earned nothing.
• You need 100 PRV every month to stay active, plus a $39.99 yearly renewal.
• Supplements for weight and energy are a crowded market, and many of the benefits rest on the company's own claims.
• The plan has many moving parts: weekly and monthly pay, Club Points, levels, enroller trees and generations.
• The faith-forward culture is a big draw for some and less of a fit for others.