DoTerra

doTERRA was founded in April 2008 by seven business and health care professionals, several of them former executives at another essential oil company. They believed the oils on the market could be purer and more consistent, so they set their own standard. The company launched with 25 single oils and 10 blends and, within four years, had expanded from the United States into Canada, Europe, Oceania, Latin America and parts of Asia. The name means "gift of the earth" in Latin. Headquarters are in Pleasant Grove, Utah, on a campus the company built out from 2013. doTERRA now sells in more than 150 countries and says it serves more than 10 million Wellness Advocates and customers.

Leadership in 2026. Founder David Stirling returned as Chief Executive Officer in February 2026, succeeding Kirk Jowers, after a three-year break during which he stayed on the board. Jessica Moultrie, a long-time Wellness Advocate who built a Presidential Diamond organization, became President of North America at the same time. In August 2026 the company named Jonathan Johnson President and said co-founder Emily Wright had stepped down from her executive and board roles. The board is now Stirling, founding executives Greg Cook, Dr. David K. Hill and Mark Wolfert, and former COO Jeffrey Singer. The 2026 convention, themed "Imagine," drew more than 10,000 attendees to Orlando in late September.

dōTERRA has been built to be a forever company. We've done this powered by people, purpose and plants. I'm overwhelmed with what dōTERRA has become...I believe that we are only a fraction of what we can and will be in the future.

Emily Wright, co-founder and former President, doTERRA — doTERRA press release, July 30, 2026

Products. The flagship line is CPTG Certified Pure Tested Grade essential oils: single oils such as Lavender, Lemon, Peppermint, Frankincense and Wild Orange, and proprietary blends such as On Guard, Breathe, Deep Blue, Balance and Serenity. CPTG is doTERRA's own quality label, not an independent certification, but the company says each batch is tested by its own labs and third-party labs for purity and potency. Around the oils sit diffusers, the Lifelong Vitality supplement pack, probiotics and digestive products, children's supplements, Salon Essentials hair care, skin care, the Deep Blue rub and natural cleaning products. The company describes the oils as supporting sleep, mood, focus, cleaning and everyday wellness; those are doTERRA's claims, and the oils are sold as supplements and aromatherapy, not medicine.

Sourcing and giving. doTERRA buys most of its plant material through Co-Impact Sourcing, a program that contracts directly with growers and distillers in more than 40 countries, from lavender in Bulgaria to frankincense in Somaliland. The doTERRA Healing Hands Foundation, a registered 501(c)(3), funds clinics, water projects and schools in those sourcing communities. The record is not spotless: in 2023 and 2024 reports of abuse at a frankincense supplier in Somaliland led the company to suspend operations there and open an investigation, and in 2014 the FDA warned the company about health claims made by its distributors. Both are worth knowing if you plan to represent the brand.

How selling works. Wellness Advocates share products through oil classes, home and online events, one-to-one consultations and a free personal doTERRA website. Customers can buy at retail, or join as Wholesale Customers for 25% off with no obligation to sell. Loyalty Rewards Program orders ship monthly and return 10% to 30% of the order in free product points, which is why many Advocates build on subscriptions rather than one-off sales. doTERRA still rewards class hosts, but the gifts change often, so ask your Advocate what is current. The official site is doterra.com, and you can compare it with other direct sales companies on Direct Sales Aid.

We help the world heal by integrating trusted wellness solutions with meaningful human connection.

doTERRA mission statement, as restated by the doTERRA Board of Directors — doTERRA newsroom, August 4, 2026

doTERRA does not sell a traditional business starter kit. Joining as a Wellness Advocate costs a $35 membership fee, which covers a year of wholesale pricing at 25% below retail, a personal doTERRA website, access to the Loyalty Rewards Program and the right to enroll others and earn commissions. Renewal is $25 a year, and the company has historically sent a free 15 mL bottle of Peppermint with each renewal. In 2026 it waived the renewal fee outright for returning U.S. members for part of the year.

The $35 fee is waived when you enroll with one of the company's enrollment kits, which are product bundles rather than sales tools. Current kits range from the Family Essentials Kit at about $135 to the Natural Solutions Kit, which adds the Lifelong Vitality supplements and a diffuser, at about $480; other bundles sit in between and come with Loyalty Rewards points. Kit names, contents and prices change with promotions, so confirm on the enrollment page before you commit. Wholesale Customers pay the same $35 for the discount alone and can upgrade to Wellness Advocate later at no charge.

doTERRA updated its plan in June 2025 and describes it as a unilevel structure with bonuses aimed at new builders. The basics: Wellness Advocates buy at wholesale and keep the 25% difference on retail sales. To earn team commissions you must place a monthly Loyalty Rewards order of at least 100 PV (roughly $100 to $150).

• Fast Start. For the first 60 days after you enroll someone, you earn 20% on their orders. Your enroller earns 10% and their enroller 5%, paid weekly.
• Power of 3. A $50 monthly bonus when you and three frontline members each place a 100 PV Loyalty order and the group reaches 500 PV. When each of those three builds their own group, the bonus becomes $250, then $1,250. A Power of 3 Boost can double the first two levels for active team growth.
• Unilevel. After the Fast Start window, team sales pay through up to seven levels, with the percentage rising on deeper levels (the published structure runs from 2% on level one to 7% on level seven). The deepest levels require Team Growth Volume qualification.
• Leadership pools. 8% of company volume is shared monthly across six pools for ranks from Premier up to Presidential Diamond.

Ranks run from Wellness Advocate through Manager, Director, Executive, Elite, Premier, Silver, Gold, Platinum, Diamond, Blue Diamond and Presidential Diamond. Be realistic: doTERRA's own 2023 U.S. earnings disclosure said 77% of Wellness Advocates were at the entry level and that only 30% of those earned a commission, averaging about $30 for the year. Many people join for the discount, not the business. Treat the numbers above as a guide and check the company's current compensation plan for exact rates and rank requirements.

PROS

• Low cost to start: $35 a year, or free with an enrollment kit
• Established brand that calls itself the world's largest essential oil company, with sales in more than 150 countries
• Consumable products on a subscription program, so repeat orders are built in
• Fast Start and Power of 3 bonuses pay new builders early, not just top ranks
• Strong sourcing story (Co-Impact Sourcing, Healing Hands) that customers respond to

CONS

• Crowded field: millions of members means lots of competition, especially online
• You need a 100 PV monthly order to earn commissions, which is an ongoing expense
• CPTG is doTERRA's own standard, and health claims by sellers have drawn FDA and FTC warnings; stay inside the company's claim rules
• The 2023 earnings disclosure shows most Wellness Advocates earn little or nothing
• Leadership has changed several times since 2022, and a co-founder stepped down in 2026