Bella Shaye Jewelry

Bella Shaye LLC was a San Diego company. Its founder and president, Denise Snow, had worked for years in a career with long hours. She wrote on the company website that the idea came on a day out with her husband, when they walked into a small boutique full of fashion jewelry. She wanted that kind of business but without a shop's hours, so she chose the home party model.

“I said to my husband ‘I would love to have a boutique like this!’ This was my inspiration, something so simple and something that changed my life!”

Denise Snow, President/Founder — Bella Shaye website, “Our Beginning,” 2009

The earliest archived copy of bellashaye.com, from May 2007, carried a 2006 copyright and was already recruiting Consultants. By 2008 its site linked to the Direct Selling Women's Alliance, a trade group for women in direct sales. Catalogs carried names such as Savannah Rain, Sierra Bella, Felicity, Serendipity and Simply Bella. Around 2013 Bella Shaye launched a new website and called itself a “Ground Floor Opportunity,” recruiting Founding Leaders and State Leaders. Direct Sales Aid's own records dated the company to 2013, which matches that relaunch rather than the original start.

Bella Shaye sold fashion jewelry meant to give “the look without the price,” as its 2016 home page put it. The 2007 shop was organized into necklace and earring sets, necklaces, earrings, bracelets, brooches and pins, hair accessories, key rings, rings, watches, scarves and shawls, anklets and toe rings, and belts.

• Rings: halo and solitaire styles with colored cubic zirconia centers, and bold cocktail rings.
• Necklaces and pendants: gold-tone chains with novelty and gemstone-style pendants.
• Earrings and bracelets: drops, hoops, studs and thin pavé bangles.
• Accessories: watches, scarves, belts and, for a time, handbags.

The old Direct Sales Aid profile reported that the company used 14kt gold plating 20 microns thick, rhodium plating 2 to 3 mils thick, and cubic zirconias graded from AA to AAAAA. Those were the company's own claims. Its 2016 site said its jewelry started at $14.

Lifetime Guarantee

Bella Shaye's guarantee was handled by its corporate office, not by Consultants. Unused items could be exchanged within 30 days. Pieces with a manufacturer's defect were repaired or replaced free within 120 days, and after that for a $7 handling fee per item. Normal wear and tear was not covered.

Sellers were called Consultants. They held in-home jewelry parties, catalog or “book” parties at offices and clubs, and sold through a personal online boutique. Hostesses earned free and discounted jewelry based on their party's sales. Later the company also ran school and group fundraisers. In 2016 it promoted “no inventory to carry” and said it was not fee-based.

Jewelry Kits

In 2008 there were two kits. The $199 kit held more than $500 of jewelry, 15 catalogs, order forms, invitations, a hostess packet, a Consultant manual, a logo tote bag and a back-office account. A limited-time $99 kit held more than $225 of jewelry and smaller quantities of the same supplies. New Consultants could also earn $750 in free jewelry through a Success Start program. Later Direct Sales Aid records list a kit from $39.

Pay

The old Direct Sales Aid profile said Consultants could earn up to 40% base commission, with team commissions for recruiting other Consultants, quick-start bonuses and monthly incentives. The 2016 site advertised “Even More Commission,” bonus incentives and trips, but the full plan is not available in archived copies.

Bella Shaye never announced a closure that we could find, and we found no news coverage of its end. Archived copies of its website are the main record. The last working capture of bellashaye.com is from October 18, 2016. It still offered jewelry, home parties and fundraising, listed offices in San Diego, CA 92128, and carried the line “Bella Shaye LLC 2016.” The Wayback Machine has no later captures of the site.

The domain is still registered, but when we checked on October 2, 2026, bellashaye.com did not load. The company has not returned under its own name or a new one that we could find, and it gave no public reason for going quiet.

Former Consultants cannot order new jewelry, and the lifetime guarantee can no longer be used. People who liked Bella Shaye's affordable sparkle can look at live jewelry companies on Direct Sales Aid, such as Paparazzi or Origami Owl.