Scout & Cellar Wines

Scout & Cellar was founded in 2017 by Sarah Shadonix, then a commercial litigator in Dallas. Her story is a familiar one to wine drinkers: she loved wine but not how some bottles made her feel the next day, and she started asking what goes into wine besides grapes. The answer became the company's Clean-Crafted Commitment, a written standard that every Scout & Cellar wine has to meet. The company grew up in the Dallas area, and its tasting room is still in Dallas.

The Clean-Crafted Commitment

The company describes the standard in three parts. Grapes must come from healthy soil, with no synthetic pesticides; natural options such as cinnamon oil and diatomaceous earth are allowed when needed, much like USDA Organic rules. Wine must be made with no added sugar or artificial ingredients. And every wine is tested by a third-party lab for more than 175 pesticides, including glyphosate, and confirmed to be under 150ppm of sulfites before a final taste test by the in-house team. Not every vineyard partner is certified organic; the company says certification can be too costly for small farms and audits them instead. Each wine comes with a Soil-to-Sip Report listing ingredients, processing and nutrition facts.

One honest note: the older idea that these wines cure the "wine headache" is marketing, not science. The company itself now talks about testing and transparency rather than health claims, and that is the safer way to sell it.

New owners

On September 19, 2024, Full Glass Wine Co., the direct-to-consumer group behind Winc, Wine Insiders and Bright Cellars, announced it had bought Scout & Cellar along with Splash Wines. Full Glass said the brands would keep their own identity while sharing its warehouses and marketing. The Consultant program carried on, and the company's current Policies & Procedures (effective July 1, 2025) list the business as Full Glass SC SPV, LLC, doing business as Scout & Cellar, with headquarters in Napa, California.

We recognized that both Splash Wines and Scout & Cellar have strong, passionate followings and bring unique offerings to the market.

Neha Kumar, Co-Founder and COO, Full Glass Wine Co. — Full Glass Wine Co. press release via Wine Industry Advisor, September 2024

The wines

The Scout & Cellar lineup is built around house labels rather than famous wineries: Dove Hunt Dog, Fieldhouse 301, Gallivant, Etnico from Chile, Hushkeeper, Middle Jane, Nest, Bernhard from Rutherford in Napa Valley, and the budget Scout Wild range. Most bottles sell for $17 to $35. In July 2026 the company released two Petalscape wines, a Sauvignon Blanc and a red blend, in Frugalpac paper bottles at $23 each, a sign it is still investing in new products. Customers can buy single bottles, curated sets and gift boxes, or join Scout Circle, a wine club of 4, 6 or 12 bottles with a 10% member discount.

Scout & Cellar has one of the cheapest starts in direct sales. There are three kits, and each price includes the first year's $49 Consultant fee:

• Starter Kit, $49: four bottles of Clean-Crafted wine and a wine tool kit.
• Tasting Kit, $69: the Starter Kit plus two more bottles, six in all, for a first tasting.
• Hosting Kit, $99: the Starter Kit plus eight more bottles, twelve in all, for a full event.

Every kit comes with a personalized website, training, a digital resource hub, live and recorded classes, and access to Consultant-only discounts and events. Shipping on the kit is free, except in Alaska and Hawaii. From the 13th month, the $49 annual fee renews automatically, according to the company's Policies & Procedures.

Check your state first. Scout & Cellar does not ship wine to Delaware, Rhode Island, South Dakota or Utah. People there can still join for the annual fee, sell coffee and other non-wine items, and refer wine customers in other states, but no wine is shipped to them.

Scout & Cellar Consultants earn in three ways, the company says: commission on personal sales, optional team commissions on the sales of people they bring in, and incentives and bonuses such as product credit, contests and trips. Consultants never buy inventory to resell. Customers order on the Consultant's website or through a shared cart, the company ships the wine, and the commission is paid through a third-party payment account.

The company does not publish its commission percentages on its join page. Earlier versions of the plan paid tiered personal commissions that rose with monthly sales, topping out around 25%, plus smaller team percentages a few levels deep, but those numbers may have changed under the new owners. Ask your sponsor for the current Compensation Plan and the Income Disclosure Statement, which the company's rules require Consultants to show anyone they talk to about the business. Consultants also have to meet a minimum level of personal sales to stay active.

One more thing to know: in December 2024 the Direct Selling Self-Regulatory Council (part of BBB National Programs) asked Scout & Cellar to stop social media posts by Consultants that promised "financial freedom" or replacement income. The company removed the posts and said it would keep monitoring. Treat big income stories with care, and go by the disclosure statement instead.

PROS

• Very low start: $49 to $99, with wine included and the first year's fee covered
• No inventory to buy or store; the company ships every order
• A clear product story: a written, lab-tested Clean-Crafted standard
• Wine sells itself at tastings and gatherings, so the pitch feels natural
• Repeat income potential from the Scout Circle wine club
• Backed since 2024 by Full Glass Wine Co., a larger wine group, and still launching new wines

CONS

• Customers can buy on the company site without a Consultant, so you need to give them a reason to use your link
• Small audience by law: buyers must be 21 or older, and some people simply do not drink
• No wine shipping to Delaware, Rhode Island, South Dakota or Utah
• Commission percentages are not published openly; you have to ask for the plan
• Bottles at $17 to $35 cost more than supermarket wine, which some guests will notice
• Ownership changed in 2024, and plans can change with new owners