Rockhill Designs

RockHill Designs started with a grandmother's jewelry box. The founder says her grandmother sold Sarah Coventry, one of the earliest direct-selling jewelry companies, from her home in upstate New York. She began making jewelry herself in 1994 while living in Germany, and a later move with her family to Asia introduced her to pearls, natural stones and Hill Tribe silver.

Back in Colorado in 2006, she started a small, informal business called Half the Sky. According to the company's own story, her 400-piece collection sold out within three home shows. With a friend's encouragement she founded RockHill Designs in 2009. The business has been based in Berthoud, near Longmont, and has always been run around her family.

“Within three home shows, my 400-piece collection had sold out. I was thrilled, a little overwhelmed, and not quite sure what came next.”

RockHill Designs founder — Our Story page (rockhill-designs.com), 2026

The early website, live by 2010, sold online and also invited customers to host trunk shows and eParties. In 2013 the site listed more than 20 gift shops and boutiques in ten states that carried the line. The company moved its store to Shopify in the mid-2010s and kept a “Host a Party!” page in its footer as late as November 2016.

RockHill Designs sold, and still sells, sterling silver jewelry meant for everyday wear. The company describes its pieces as artisan-crafted .925 sterling silver, often paired with freshwater pearls, semi-precious and natural stones, leather or Roman glass.

• Bracelets: bangles, cuffs, leather wraps and beaded stretch bracelets, such as the Birdie Bangle and the Modern Hammered Sterling Bangle.
• Necklaces: single and multi-strand necklaces, pendants and tassel styles.
• Rings: stackable, spinner, pearl and gemstone rings.
• Earrings: dangle, hoop and stud earrings.
• Extras: watches and, in the early years, scarves, belts, silk jewelry rolls and handbags.

Prices on the current site run from a few dollars for accessories to $259 for a sterling silver watch, with most jewelry between about $40 and $200.

RockHill Designs never published a formal compensation plan on its website. What it did publish was a hostess program. A 2011 copy of the site invited customers to host a trunk show, a home shopping party for friends. Hostesses earned 20% of the show's retail sales in free RockHill Designs merchandise, and a show over $1,000 added a 10% bonus, for 30% in free jewelry.

The company also ran eParties. A hostess sent her guest list, the company emailed invitations, and guests shopped the website on the party day with free shipping. The hostess again earned 20% of sales in free merchandise, and any guest who ordered $50 or more received a free gift.

Independent representatives also showed the line. One described herself in 2016 as “an independent rep for an independent family jewelry company” whose owner designed and produced all of her own sterling silver jewelry. Earlier Direct Sales Aid listings recorded the title Representative, commissions of 25% to 40% and startup costs of $499 to $999, but we could not confirm those figures from the company's own pages.

The party side of RockHill Designs faded out rather than ending with an announcement. The “Host a Party!” link was still on the company's website in November 2016. By November 2019 it was gone, and the site's Events page listed only outdoor markets, such as a Stapleton market in Denver. We found no public statement about the change and no sign of a representative program since.

The brand itself is still in business. In 2026 RockHill Designs sells its jewelry directly at rockhill-designs.com, offers wholesale to stores through Faire, and continues its charity collections. Its FAQ answers “Where can I buy your jewelry?” with the company's own website. Shoppers who liked buying jewelry from a friend at a party can compare live companies such as Paparazzi, Silpada or Plunder Design on Direct Sales Aid.

“What began in 2009 with a love for sterling silver has grown into a collection of meaningful, wearable pieces made to celebrate your everyday moments.”

RockHill Designs website, 2026