Perfectly Posh

Perfectly Posh launched in October 2011 in Salt Lake City, Utah. Ann Dalton had sold for Scentsy, the candle company, and wanted to start a skin care brand of her own. She founded Posh with Andrew McBride, who became its president. Dalton told Utah Business that when she started researching manufacturing, “Quite frankly, I had no idea what I was doing.”

It grew quickly. Utah Business reported in February 2016 that Perfectly Posh had reached $50 million in annual sales within four years, expected more than 45,000 Consultants by that spring, and was adding about 1,000 a month. It had about 160 employees, rising to 300 over the holidays, and was moving out of its first 22,000-square-foot building into a larger one.

“Over six years ago, Perfectly Posh was created to foster the best in women and business through our naturally based, USA-made pampering products.”

Ann Dalton, founder and CEO — Perfectly Posh website (perfectlyposh.com, archived), June 2018

In December 2019 Dalton sold the company to LaCore Enterprises, a Texas business group, with the deal finalized in early 2020. Operations later moved to LaCore's base in north Texas.

Perfectly Posh sold pampering products with playful names and bright packaging. In 2015 the company promised that everything cost under $25. The line covered the whole body:

• Bath: Chunk Big Bath Bars such as Gender Bender, Snarky scrubby bars, bubble baths and bath bombs.
• Hands and feet: Big Fat Yummy Hand Crème in many scents, foot scrubs and foot crèmes.
• Body: sugar scrubs, Skindelicious body butters, body muds and body washes.
• Face and lips: face washes, serums, overnight and clay masks, lip balms and glosses.
• Skin Sticks: solid balm sticks for dry or tired skin.
• Manly Posh: shave gels and skin care for men.

Ingredients were a big part of the pitch. The company said its products used butters, oils, essential oils, and fruit and flower extracts, and left out mineral oil, lanolin, parabens, paraffins and petrolatum. It also said its products were made in the USA and never tested on animals. These were the company's own claims.

For most of its life, sellers were called Consultants. Around 2019 the company briefly called them Influencers, and after the 2024 relaunch they were Advocates. Consultants sold at home parties and events, through a personal Posh website, in boutiques and through reorders. Hosts earned free and half-price products based on their party sales.

Starter Kit

The kit cost $99 plus tax and shipping for years. An archived join page from around 2018 said it held more than $250 of product and over $50 of tools, including samples, catalogs, order forms and a guide. The old Direct Sales Aid profile counted 19 products in an early kit. By 2019 the company advertised that new sellers could join for as little as $30.

Pay

Under the original plan, new Consultants earned 20% on personal sales. Commission rose to 25% after their first $1,000 in sales and reached 31% at Premier rank and above. Leaders also earned downline commissions and bonuses of about 1% to 6%, and Premiers could share in a monthly bonus pool. Staying active took $300 in personal sales every six months. The 2024 relaunch used a new plan: 10% to 30% on personal and customer sales based on lifetime sales, a Mentor Bonus of up to 8% on team sales, and a company-wide Pool Bonus from Rank 10, with commission paid weekly.

The original company ended in 2022. In June 2022, LaCore Enterprises merged Perfectly Posh into Innov8tive Nutrition, another direct sales company it owned. Innov8tive announced on its Facebook page that it was welcoming “the Posh family,” and Posh sellers moved to the Innov8tive back office. Perfectly Posh no longer ran as its own company.

In early 2024, co-founder Andrew McBride bought the brand and its assets back. Before the relaunch, the perfectlyposh.com homepage read: “Perfectly Posh is relaunching April 1st with original founder, Andrew McBride, returning as CEO!” He toured 24 cities that spring, and the company relaunched in April 2024 from McKinney, Texas, with sellers called Advocates.

The relaunch did not last as a direct sales business. An archived capture from February 2026 still showed the Advocate sign-up page. By May 2026 the site had been rebuilt as an online store with no Join page, no Advocate finder and no seller back office. Old links to the Join page now send shoppers to the product list. The store is run by PP Holdings, Inc. of Texas and lists an address in Melissa, Texas. No public announcement explained the change.

You can still buy Perfectly Posh products directly from the company's website, and several old favorites are back. You just cannot sell them. You can still see the Perfectly Posh products page from our archive.