It Works! Global

It Works! Global is a direct sales company that started small. Before 2001 Mark Pentecost was a high school teacher in Michigan and Cindy Pentecost was a stay-at-home mom with three kids and one paycheck. The couple ran a home-based telecommunications business first, did well with it, and decided their next venture would give other families the same shot through direct sales. It Works! launched in 2001 with a single product, the Ultimate Body Applicator, a cloth wrap infused with botanicals that the company said could tighten, tone and firm the skin in 45 minutes. The wrap went viral the old-fashioned way, at home parties, and the company grew up around it.

Around 2011 the company moved from Grand Rapids to Bradenton, Florida, and in 2014 it opened a 50,000-square-foot headquarters at 908 Riverside Drive in nearby Palmetto. For its 20th anniversary in April 2021 It Works! described itself as family-owned and debt-free, with more than 40 products, more than 100,000 team members and a presence in more than 23 countries. The same relaunch renamed the Ultimate Body Applicator the Skinny Wrap and reformulated the Facial as the Hydrating Facial Mask.

The biggest challenge in this industry — and really the worldwide market — is to offer an uncommon solution, a true original, that captivates people and offers them something they never thought was possible before. We knew we had something special to share with the world.

Mark Pentecost, Founder and CEO, It Works! — company press release, April 2021

The Zinzino merger. On January 26, 2026 Zinzino AB, a publicly listed direct sales company based in Gothenburg, Sweden, announced it had merged It Works! into its group. Zinzino acquired the operating assets of the US business, including inventory, distributor and customer agreements and intellectual property, plus the Irish subsidiary It Works! Marketing International UC that handled the European markets. The fixed price was $30 million, paid in newly issued Zinzino shares, with up to about $4 million more over five years tied to sales. Zinzino said it expected the brand to add more than $60 million in revenue in 2026. The company has been growing by acquisition for a while, and It Works! gives it a much bigger footprint in North America.

Individual advice and tailor-made solutions are the future, and not just in health and wellness. Together, we have many years of combined industry experience and everything it takes to drive the modern, personalized shopping experience through direct sales.

Dag Bergheim Pettersen, CEO of Zinzino, and Mark Pentecost, President and Founder of It Works! — joint statement in the Zinzino press release, January 2026

What the merger means for sellers. From March 1, 2026 all new enrollments and new orders moved to Zinzino's back office and webshop, and the old It Works! system stayed open only to finish existing orders. Every Distributor account was recreated as a Zinzino Partner account with its downline intact, with a 90-day window to accept Zinzino's terms. Sellers who were commission-qualified with It Works! in February were treated as active for March, then had to meet Zinzino's own activation rules. It Works! loyalty points and promo codes did not carry over. Zinzino also said it would review the product line and that some items might be discontinued, and that pricing was still to be decided. If you are weighing this company, you are really weighing Zinzino, so read its plan and policies.

Products. The It Works! product line now lives in a brand section of Zinzino's US shop at zinzino.com, where about 30 items were listed in October 2026. The core is still body contouring: the Skinny Wrap ($78, or $55 at the Premier customer price) and Defining Gel. The slimming supplements include SKNY gummies, BRN+, SLMR, FLAT, TFXX and FF+. Keto Coffee, SKNY Brew, SKNY Cold Brew and Happy Coffee cover the coffee habit, and Greens Multi, Cleanse, Simply Aloe, Collagen Ultra and the Skinny Hydrate and Power Hydrate drink mixes cover daily nutrition. The beauty side has Timeless collagen elixir, HSN and FIRM gummies, THKR hair gummies, Simplypure shampoo, conditioner and scalp serum, and three facial oils. The company describes these as supporting metabolism, digestion, skin firmness and hair health; those are the company's claims, not findings, and none of the products are meant to diagnose or treat anything. The old myitworks.com address now forwards to Zinzino's site.

Zinzino calls its sellers Independent Partners, and the entry-level route, called Back Office Entrance, is free: you can register, get a back office and earn Cash Bonuses on your personal customers' orders without buying anything. Most people who mean business buy a Partner Kit, which comes in Basic, Advanced and Ultimate sizes. The kits are product bundles that count 30, 90 and 150 Credits in the plan, and for the first 120 days an Enrollment Credit Bonus doubles those to 60, 180 and 300, which is what feeds the Fast Start bonuses. Zinzino also runs a refund campaign on the Ultimate kit: enroll 25 Premier customers within a year and the kit price comes back as a loyalty refund. It Works! used to sell a $99 Business Builder Kit, and anyone who joined under that offer in February 2026 was allowed into Fast Start without buying a Zinzino kit. Zinzino's US shop lists It Works! Partner Kits at Premier prices of $147 (Small), $339 (Basic) and $1,195 (Ultimate) as of October 2026. Offers change often, so check the current kit page before you commit.

The plan is Zinzino's (the US edition is dated April 2026), and it is built around Credits: every product has a Credit value, and Credits convert to Pay Points at a target of about $1.15 each. Pay comes in four layers.

• Cash Bonus on personal customers. A percentage of each order from the customers you enroll, including the friends they refer. It starts at 10% and rises with your Customer Career title: 10% at Q-Team and X-Team, 20% at A-Team, 25% at Pro-Team and 30% at Top-Team. This is the only bonus you can earn without being an active Partner.
• Team Commission. Zinzino uses a two-team (left and right) structure. You earn 10% to 15% of your weekly team Credits, counted with a 2:1 balance between the two sides, paid weekly. Above 10,000 Credits a Volume Commission of 1% to 4% kicks in.
• Fast Start bonuses. In your first 120 days, with your own kit and a Zinzino4Free Auto Order: $115 for reaching Q-Team (4 subscribing customers, 20 Credits) in 30 days, $460 for enrolling two Ultimate-kit Partners in 60 days, $1,380 for helping those two each enroll two in 90 days, and $172.50 for reaching X-Team (10 customers, 50 Credits) in 120 days.
• Leadership pay. Mentor Matching of 5%, 10% and 15% on the weekly Team Commission of Partners you personally enrolled, one-time title bonuses from $575 at Pro-Team to $11,500 at Top-Team, zRewards product credit from X-Team, and incentive trips. Partner titles run from Bronze through Director, Crown, Ambassador and President.

Staying active matters. After a grace period of your start month plus four calendar months, you need four personal customer points and 20 Credits a month to earn team pay, and the Recurring Credit Bonus that doubles the value of repeat orders only starts at A-Team (25 customers, 125 Credits). One habit from It Works! days is gone: Zinzino does not let you move customers or fix placements after a commission week closes, so placement is permanent. Zinzino's own disclaimer says its examples are not representative of what a typical Partner earns. Check the company's current compensation plan for exact rates and rank requirements.

PROS

• Well-known products with 25 years of word-of-mouth behind them, especially the Skinny Wrap and Keto Coffee
• Free to register as a Partner; the kit is optional
• Cash Bonus on customer orders starts at 10% and does not require you to be active
• Weekly pay and a defined 120-day Fast Start path with clear targets
• A listed, growing parent company and a second catalog (BalanceOil, health tests) to sell to the same customers

CONS

• The brand is mid-transition: ranks, pricing and which products survive were all under review in 2026
• Zinzino's two-team structure and activation rules are more demanding than the old It Works! plan, and placements cannot be changed later
• Body wrap and slimming claims draw skepticism; be careful not to promise results the company does not
• Premier pricing puts most single products in the $35 to $58 range, so it takes a steady customer base to earn meaningfully
• Most It Works! marketing material is now obsolete and sellers have to rebuild on Zinzino's tools