Karine Joncas

Cosmetics help women highlight their natural beauty, but what if they could do even more? That is the question Karine Joncas set out to answer with her line of medi-spa-inspired skin care and beauty products. Joncas learned skin care from her grandmother, making homemade beauty products with her. Her first student job was as an independent beauty consultant. On a trip to Paris she discovered transdermal patches, a medical technology used for cosmetic purposes, and decided to build a brand around it.

She and her partner Francis Dionne founded the company in 2001, launching with a cosmetic patch. Today Karine Joncas Cosmetics is based on Chabanel Street in Montreal. According to a May 2023 profile by HEC Montréal's family business chair, it has about 50 products developed and made in Quebec, sells in close to 1,000 Quebec pharmacies, and has revenue above $10 million. The same profile calls it the best-selling facial care brand in Quebec pharmacies. Since 2017 the company has expanded into English Canada through online sales and into the United States through a team of local Consultants. Karine and Francis still run it, and their two daughters are preparing to take over.

I believe that every woman is unique and that skincare routines must be personalized to her individual needs.

Karine Joncas, founder — Karine Joncas website, 2026

The three KJ values

The brand sums up its philosophy in three words. The company describes them this way:

• Efficacy: formulating with what it calls the most powerful ingredients with clinically proven efficacy.
• Beauty: focusing not just on beautiful skin but on younger, healthier-looking skin.
• Well-being: offering a professional medi-spa experience at home.

The KJ Method

Alongside the values sits a three-part method that shapes how products are sold:

• KJ Medi-Cosmetic Complexes: the active ingredient blends inside each formula.
• KJ Personalized Beauty Prescription: matching products to each customer's skin concerns instead of one routine for everyone, the way a medi-spa would.
• KJ Dermo-Routines: ready-made 2-step Basic, 3-step Essential and 5-step Optimal routines.

The company says it is possible to get professional, long-lasting results at home. Treat that as the brand's promise, not a guarantee. The Rosalift line targets redness, Collagen Lift targets firmness, and the Youth Essence line is the all-round anti-aging range.

Where to buy. In Quebec you can find the line in pharmacy chains such as Jean Coutu and Brunet. Everyone else can order from the Karine Joncas online store, which also serves US shoppers, or through a Consultant.

Karine Joncas does not publish a Consultant compensation plan or starter kit on its website. Its careers page covers office and corporate jobs only, and its US web address now forwards to the main Canadian online store. We could not confirm commission rates, kit prices or rank requirements from an official source, so we are not printing numbers here.

What we do know: since 2017 the company has sold in the United States through a team of local Consultants, and the founder's own career began as an independent beauty consultant. If you are interested, check the company's current compensation plan with a Consultant before you sign up. Ask these questions:

• What is the retail commission on personal sales?
• Is there a starter kit, what is in it, and what does it cost?
• Is there a monthly sales minimum to stay active?
• How are team commissions paid, if at all?
• Which products can be shipped to your customers, and from where?

Find a sponsor in the Karine Joncas Consultant directory.

PROS

• An established brand with 20-plus years of history and real retail success in Quebec pharmacies.
• Products are developed and made in Quebec by a family company that still has its founders in charge.
• Ready-made 2-, 3- and 5-step routines make it easy to recommend a full regimen instead of single items.
• A clear personalised-skin-care story that suits one-to-one selling.
• A wide range: face, body, eye, lip, hair and sun care, plus the patches the brand is known for.

CONS

• No public compensation plan or kit details on the company's website, so it is hard to compare the opportunity with other brands.
• The company's online presence is aimed at shoppers and pharmacies, with little visible support for US sellers.
• Customers can buy direct from the online store, which can undercut a Consultant's sales.
• Some products, such as the Dermo-Lift patches, currently ship within Canada only.
• A small brand in the US with little name recognition outside Quebec.