Guy & Eva

Guy & Eva began as a retail jewelry brand. Its 2009 website said it “started out as an online brand for a couple of years selling via an internet store,” with wholesale sales to a small number of specialty boutiques. The company said the name was “a modern day spin on the name Adam and Eve.”

On August 26, 2009, the company announced from Los Angeles that it was moving into direct sales. Women could sign up as “Guy and Eva Advisors” and sell the jewelry directly to customers and at jewelry parties. The company's own story page said a “constant flow of inquiries” from people who wanted to sell the jewelry had pushed it in this direction.

“In essence, each Advisor becomes their own Guy and Eva boutique, but with a unique personal flair, intimacy, and mobility that is impossible to imitate at any retail location.”

Guy and Eva press release, “The Business of Style” — Los Angeles, August 26, 2009

The brand traded heavily on press. Its archived site promoted mentions in magazines such as InStyle, Lucky, People StyleWatch and Woman's Day, and photos of celebrities wearing its pieces. By late 2009 its FAQ said Guy & Eva was no longer sold in stores and was “now strictly a home party jewelry business.” Its site also carried a Direct Selling Women's Alliance corporate member badge.

Guy & Eva sold affordable fashion jewelry with a red-carpet look. The range covered necklaces, earrings, bracelets, rings and matching sets. The old Direct Sales Aid profile described pieces plated in rhodium or 18K gold, set with clear crystals, cubic zirconia, honeysuckle quartz, amethyst and other stones. Pieces carried feminine names, such as the Lorena bracelet, the Bridget ring and the Elise bracelet.

The company used press to sell the line. Its homepage promoted that Parenting magazine had featured the Lorena bracelet and that Real Simple had called the $39 Bridget ring “a real steal.” Another banner said American Idol finalist Lauren Alaina wore the Elise bracelet. Guy & Eva also offered a lifetime repair and replacement policy against manufacturing defects. It published seasonal catalogs, such as a 2011 spring and summer catalog and a 2012 fall and winter collection book.

Sellers were first called Advisors and later Style Advisors. They sold online through a personal Guy & Eva website, in person, and at home parties the company called Style Sessions. A new Advisor needed a sponsor; people without one could ask the company to assign one.

Business in a Box

The old Direct Sales Aid profile listed two starter kits. The standard kit cost $149 and held $800 of preselected jewelry, a Guy & Eva tote, 10 catalogs, 30 mini collection books, a ring sizer, a polishing cloth, order sheets, display tools, an Advisor website and an online back office. The tailored kit cost $199 and let the Advisor choose her own $800 of jewelry. In 2011 and 2012, homepage banners advertised a limited-time start “for as little as $99.”

Pay

According to the old Direct Sales Aid profile, Style Advisors earned 30% to 51% commission on personal sales, depending on leadership level and monthly sales. They earned sponsoring bonuses and commissions on up to three levels of their team, and top sellers could earn family trips. Hostesses earned 20% of party sales in free jewelry and up to five half-price items on parties of $100 or more. No income disclosure statement was found.

Guy & Eva never announced a closure that we could find, and no news coverage of its end turned up. The archived website tells the story instead. The site was still working on August 6, 2014, with Style Advisor pages and a downloadable “manifesto” saved on August 9, 2014. On January 8, 2015, guyandeva.com redirected to DropCatch, a service that auctions expired domain names. By March 2015 it was a parked page offering the domain for sale. In 2018 the domain hosted an unrelated foreign-language gambling blog, and on October 2, 2026 it showed a parked page saying the domain “may be for sale.”

Because the company simply went quiet, we list Guy & Eva as offline rather than formally closed. Its Advisors could not keep ordering once the site was gone, and the Guy & Eva name has not resurfaced as a jewelry brand. Pieces still turn up on resale sites from time to time. If you want a jewelry business with parties and a personal website, compare the live jewelry companies on Direct Sales Aid.