Hairfinity (formerly GOFINITY)

Hairfinity started with one woman's hair problems. Tymeka Lawrence began researching hair health in 2004 and launched a website in 2005 to help women with similar problems. In 2006 she used her engineering background to create Hairfinity Healthy Hair Vitamins. The brand later added shampoos, conditioners and treatments, and the company says its vitamins have sold in more than 175 countries. Black Enterprise described Hairfinity in March 2024 as a $300 million business.

GOFINITY was Hairfinity's move into direct sales. It launched in August 2022 from Slidell, Louisiana, selling the premium Hairfinity Elite range only through independent Consultants. The old Direct Sales Aid profile reported about 500 Consultants nationwide soon after launch. The company ran a Founder's Circle for early leaders, a VIP subscribe-and-save program, a hair quiz on every Consultant website and online workout challenges. Black Enterprise reported in 2024 that the program offered a low upfront cost and 1:1 mentorship directly with Lawrence.

“Understanding my customers on a personal level was instrumental in developing a brand that truly meets their needs and represents a cornerstone of their transformative journey.”

Tymeka Lawrence, founder and CEO of Hairfinity — Black Enterprise, March 2024

In September 2026 Hairfinity added its own Ambassador Program to hairfinity.com. Since then, the GOFINITY shop at shopgofinity.com has stopped loading, and its gofinity.com back office and Consultant websites are offline (both checked October 2, 2026). The products and the seller program now live under the Hairfinity name, run by Brock Beauty Inc.

What they sell

• Hair care: Curly and Coily or Straight and Wavy shampoos and conditioners.
• Power Shots: single-dose boosters, such as Grow, Hydrate, Curl Repair, Shine and Thermal Protection, to add to shampoo or conditioner.
• Treatments: Scalp Stimulating Elixir, edges serum and botanical oil.
• Supplements: Hairfinity Healthy Hair Vitamins and Beautonic, which the company describes as a hair, skin, nails and body formula with collagen peptides.

Supplement claims are the company's own. As the product labels say, they have not been evaluated by the FDA.

GOFINITY Consultants joined with an enrollment kit that started at $49.99. It included samples, product brochures and a Smart Start Workbook, and new Consultants could add discounted Product Packs. A $14.99 monthly fee covered the Consultant website and tools.

The Hairfinity Ambassador Program works differently. Hairfinity describes it as free to join, with no purchase required and no monthly sales minimum. Ambassadors fill out a short application, then share a personal link or code on social media and with friends. There is no starter kit or website fee on the program page. Ask the Ambassador who refers you about samples or demo products.

Under GOFINITY, Consultants earned 25% to 40% on personal retail sales, depending on volume and rank. They needed 200 in Personal Sales Volume (PSV) to qualify for commissions. They also earned 15% to 20% on orders from Consultants they personally enrolled, downline commissions of 5% to 10% up to five levels deep, and generation bonuses. Pay was weekly.

The Hairfinity Ambassador pay plan, published in September 2026, is simpler:

• Personal sales: 25% to start, 30% at $300 or more in monthly sales, and 35% at $3,000 or more. Tiers reset each month.
• Lifetime commissions: Ambassadors keep earning when a customer they referred comes back and buys again.
• Cash bonuses: $100 for $1,000 in monthly personal sales and $500 for $5,000.
• Ambassador Circle: an optional team. Ambassadors earn a share of the commissions of people they invite: 20% at level 1, 15% at level 2, 10% at level 3, and 5% at levels 4 and 5.

Hairfinity also mentions cash incentives, prizes and trips for select Ambassadors. It states that no earnings are guaranteed. Tax, shipping and returns do not count toward commissions. Check the current plan on hairfinity.com before you join, and ask an Ambassador in the directory how it works in practice.

PROS

• Free to join, with no kit, no website fee and no monthly minimum.
• Established products from a brand with years of online customers and reviews.
• Lifetime commissions on repeat customers suit consumable products like vitamins and shampoo.
• Building a team is optional; you can earn from personal sales alone.

CONS

• The switch from GOFINITY to Hairfinity happened with little public explanation, and older GOFINITY links no longer work.
• Customers can buy directly on hairfinity.com, so Ambassadors compete with the brand's own site and sales.
• The top personal rate (35%) needs $3,000 in monthly sales, and tiers reset each month.
• Supplement results are the company's claims, so sellers need to avoid overpromising.