For Every Home

For Every Home began with For Every Body. According to the company, Becky Anderson was raising nine children on a family farm in Utah when she decided to teach her four daughters to work by making all-natural lotions and body washes in the kitchen. She drew on her background in chemistry. Her management biography says For Every Body started in 1995 in Provo, Utah. Banks, lawyers and even her husband doubted the idea, the company said, but the kitchen project became a retail store and then a candle manufacturer.

In 2007 Becky Anderson created For Every Home as a direct sales division, selling through independent Consultants. Her husband, Paul C. Anderson, had joined as CEO in August 2006 after 22 years at Procter & Gamble and a senior operations job at KIK Custom Products. The company said Becky was named an Ernst & Young Entrepreneur of the Year in 2006. Its candles were made at a 100,000 square foot plant it owned in Lindon, Utah.

“Empowering women to build a profitable and rewarding home based business while cultivating opportunities to celebrate the moments, memories, and milestones of home.”

For Every Home mission statement — foreveryhome.net (archived), 2011

The business grew fast in its first years. A 2010 press release described a national Consultant rally at the Peabody Hotel in Memphis, and the company's In the News page featured a KSL.com video under the headline “Direct Sales Company Sees Growth Despite Economy.” The same year, For Every Body launched a line of candles for Kim, Khloé and Kourtney Kardashian, and For Every Home supplied the Kardashian Birthday Cake candle to an Oscars gift lounge raising money for Haiti.

For Every Home called itself “The Innovative Fashion Fragrance Company.” Candles came first, made with soy wax, which the company said burned cleaner than paraffin and slower than beeswax. It said its candles held double the scent of most in the industry. Many came with decorative toppings, and later candles used a Soy Plus Coconut wax.

• Candles: jar candles in bakery, fruit, spa and floral scents, gift candles with messages such as “Thanks” or “Teacher,” and novelty candles.
• Wax and warmers: wax cubes, electric warmers and Nectar fragrance oils.
• Odor control: OAM odor-absorbing sprays and gels.
• Home care: green cleaning products and room sprays for the kitchen, bathroom, nursery and pet areas.
• Bath and body: lotions, shower gels and bath products.
• Decor: candle holders, lanterns and home accents.

The company also ran Think Pink, a breast cancer awareness campaign, and published Celebrating Women magazine. In 2013 it added a jewelry catalog, For Every Style, and promoted the two as “Two beautiful catalogs, one amazing opportunity.”

Sellers were called Consultants. They sold at home parties, one-to-one, through catalogs, at fundraisers and online through a personal website. The company offered training and a back office called My For Every Home.

Starter Kits

New Consultants chose one of two kits, according to the old Direct Sales Aid profile. The Innovation Starter Kit cost $99.99. It held party invitations, order forms, catalogs, a copy of Celebrating Women, more than 100 fragrance samples, and one each of an OAM spray, a Nectar oil, an odor absorber gel, wax cubes, a candle and a deluxe warmer. The Advanced Starter Kit cost $249.99 and added more candles, warmers, gels, lotion, bath salts and supplies.

Pay and Hosts

Consultants earned 25% to 38% commission on personal sales, depending on monthly sales and leadership level. Those who sponsored new Consultants could earn team bonuses, leadership bonuses and up to 13% more for beating their level's sales target. Party hosts with at least $150 in sales earned 10% to 20% of sales in free products and could buy up to three items at half price.

For Every Home never published a closure notice that we could find. Its archived websites show what happened. In 2013 the company began promoting For Every Style jewelry alongside its candles, and by March 2014 a For Every Home & Style site was selling Soy Plus Coconut candles and OAM sprays. The last full capture of the original foreveryhome.net site is dated December 31, 2013.

By February 2015 the foreveryhome.net domain showed an “expired” notice, and the For Every Style and For Every Home & Style domains had become parked pages. A FestivalNet vendor listing created in September 2014 still names Becky and Paul Anderson as owners of For Every Home and Style, but we found no later sign of the business. The old foreveryhome.net address has since been reused by unrelated websites, and foreveryhome.com is a parked page (checked October 2, 2026).

Former Consultants can no longer order For Every Home products. If you miss buying candles and wax melts at parties, live companies such as Scentsy still sell that way, and you can compare more in our candle and fragrance companies list.