eSBe Designs

Sara Blaine was an established jewelry designer before eSBe existed. Her retail line was sold through traditional jewelry stores. The company said that for close to two decades she had worked with skilled artisans on the island of Bali, combining gemstones, freshwater pearls and mixed metals in designs inspired by her travels.

In March 2014, a community post on Patch announced that an Atlanta-based luxury jewelry designer would launch eSBe Designs on April 1. It promised “affordable jewelry that bridges the gap between costume and fine jewelry,” sold directly to customers through independent representatives. Those representatives were called Stylists. The company held its first Stylist conference in August 2014.

On January 25, 2018, as it neared its fourth anniversary, the company announced a new name: eSBe Designs by Sara Blaine. It said Blaine was adding her own name to make clear that she was the “SB” in eSBe, and that more than 300 women across the United States had signed up as Stylists.

“My husband, Mendel Rotenberg and I established and built eSBe Designs by Sara Blaine, into a successful company.”

Sara Blaine, designer and co-founder — eSBe Designs blog (esbedesigns.com), January 2018

eSBe released new jewelry each season, grouped into named collections such as Caviar, Enchanted Vine, Papillon, Ancient World, Waterfall, Silk Threads and Red Carpet. Each collection mixed necklaces, bracelets, earrings and rings in a shared style.

• Necklaces: layered chains, bib necklaces, long beaded strands and solitaire pendants.
• Bracelets: cuffs, toggle bracelets, beaded stretch bracelets and leather wrap bracelets.
• Earrings: chandeliers, drops and studs.
• Rings: cocktail rings with large faceted stones and pearl rings.

Materials ran from semi-precious stones, freshwater pearls and crystal to sterling silver, gold tones, gunmetal and leather. The company described its pieces as handmade and backed them with its own jewelry guarantee. Later collections, around 2018 and 2019, leaned toward simpler everyday pieces such as solitaire necklaces and minimalist earrings.

Sellers were called Stylists. They sold mainly at in-home trunk shows, where a host gathered friends to try on the jewelry. In 2016, hosts could buy any piece at half price for every $250 in show sales, up to four items. Stylists also had a personal eSBe website and, later, a digital and virtual Stylist option for selling online.

Showcases

Instead of one starter kit, eSBe offered a choice of four “Showcases” in 2015. Each held jewelry and display pieces, plus eSBe Rewards credits:

• Starter Showcase: $299, valued at $800, with 200 Rewards credits.
• Business Basics Showcase: $599, valued at $1,400, with 200 credits.
• Essential Gold Showcase: $1,499, valued at $5,400, with 400 credits.
• Business Builder Platinum Showcase: $2,499, valued at $8,400, with 400 credits.

Payment plans were offered on the larger Showcases. The personal website was free, and the company paid credit card fees. A Launch Program and a Quick Start Program let new Stylists earn up to $1,000 in bonus jewelry in their first three months.

Pay

In 2016, Stylists earned 25% commission on monthly personal sales. That rose to 30% at $2,000, 32.5% at $3,500 and 35% at $5,000 or more. On top, eSBe paid Rewards credits equal to the commission rate. Stylists spent those credits as a marketing budget on hosts and customers. That is how the company could advertise “up to 70%” in commission and rewards combined. Team leaders could earn 3% to 7% on their first level, 5% on the second and 3% on the third. To qualify, a leader needed $2,000 in personal monthly sales and team members needed at least $500 each.

eSBe never announced a closure in public. Its end shows up in its own websites, as captured by the Wayback Machine. In the autumn of 2019 the company took the Jewelry by Sara Blaine name. By November 12, 2019, jewelrybysarablaine.com carried the same pages and Stylist testimonials as eSBe, and it was still recruiting Stylists. By February 2020, esbedesigns.com redirected to the new site.

In early 2020, Sara Blaine's own site, sarablaine.com, opened as an online jewelry store selling direct to customers, with sterling silver pieces priced from about $100 to over $500. A new version launched in January 2021. Neither store mentioned Stylists. By July 2021 the esbedesigns.com domain was listed for sale, and by September 2021 jewelrybysarablaine.com had become a parked page. The sarablaine.com store was still online in January 2022.

Today none of the brand's websites work. On October 2, 2026, esbedesigns.com, jewelrybysarablaine.com, sarablaine.com and sarablainejewelry.com did not resolve at all. No successor company runs a Stylist program, and the company never publicly explained the change. Former Stylists kept whatever jewelry they had bought, and eSBe pieces may turn up on resale sites. Shoppers who liked the trunk-show format can compare live jewelry companies on Direct Sales Aid.