Stella & Dot

Stella & Dot is named after the grandmothers of founder Jessica Herrin and co-founder Blythe Harris. In the company's own words, it was "born right in my family room" while Herrin was expecting her first daughter. The company dates its launch to 2004. Its model was classic party plan: independent Stylists bought a starter kit of sample jewelry and sold it at trunk shows in hosts' homes. It worked. Sequoia Capital invested in 2011, Inc. magazine listed it among America's fastest-growing companies, and the brand became a regular in fashion magazines.

Over time the company moved online. By 2020 it called its sellers Brand Ambassadors and handled inventory, shipping and returns itself. In November 2019 it put Stella & Dot and Keep Collective products into Nordstrom stores. In January 2020 it merged its three brands (Stella & Dot, Keep Collective and the Ever skin care line) so Ambassadors could sell all three. Keep Collective was later wound down, and Ever was sold to Forum Brands in July 2024.

Our brands are separate from a consumer perspective, but our true reason for being as a company is to empower the modern woman with the ultimate side gig, so she can untether from [work] hours that just don't work for her.

Jessica Herrin, founder and CEO — Glossy, January 2020

Today Stella & Dot is a jewelry-only brand selling direct at stelladot.com and shipping to the US, Canada, the UK and much of Europe. The company told Ambassadors that 2025 brought a new team, refreshed packaging and branding, and a new warehouse, plus Archive and Mystery drops of past styles. In January 2026 the Ambassador program moved from the GoAffPro affiliate system to ShopMy. The company says its Ambassadors have earned more than $500 million over the years and that it has given more than $10 million to charitable causes.

The catalog is fashion jewelry built for layering and mixing. Necklaces lead the line: paperclip chains, reversible pendants, convertible lariats and chunky gemstone bead strands. Around them sit charms and chains you can build up, huggie hoops and studs, cuffs and stretch bracelets, and a small run of cocktail rings. Most pieces cost between about $30 and $130. The handbags, scarves and wallets the brand once sold are no longer part of the line.

Stella & Dot describes its jewelry as hypoallergenic, water resistant and long-lasting, made by artisans in safe workplaces. Every piece carries a two-year warranty under its Happiness Guaranteed policy, with free returns and exchanges, and US shipping is free on orders over $100. The VIP Style Club costs $40 a month and gives members monthly store credit, 10% off every order and early access to new collections and Archive drops.

The old Stylist plan, with starter kits from $199 to $699, trunk shows and leadership bonuses on up to five generations of downline, is gone. Today's Brand Ambassador program is an affiliate program run on ShopMy, a creator platform. Ambassadors sign up through a dedicated Stella & Dot link, build shoppable links and storefronts, and get a personal discount code to share. The company's help center does not describe a starter kit or buy-in fee.

How Ambassadors are paid (2026)

• 35% commission on orders from first-time Stella & Dot customers.
• 20% commission on repeat customer orders.
• Monthly sales bonus: an extra 5% on $500 to $1,499 in customer sales in a calendar month, and 10% at $1,500 or more.
• Discounts: 20% off your own orders with your personal code, plus offers of up to 40% off new drops and best-sellers several times a year. Customers get 15% off with your code.
• Gifting: Ambassadors with more than $2,000 in monthly sales can be considered for product gifting campaigns.

ShopMy pays weekly on Fridays by Stripe or PayPal once you have at least $11 in locked earnings. A commission locks after Stella & Dot's return window closes, which the company says typically takes about 21 days. Links carry a 30-day cookie, and the most recent Ambassador link a customer clicks gets the credit. There are no team commissions. Rates change, so check the company's current compensation plan in its help center before you start.

PROS

• Well-known brand with nearly two decades of history and a big back catalog of fans.
• No inventory, no parties: Stella & Dot ships orders and handles returns.
• No starter kit is described for the current program.
• Higher 35% rate for bringing in new customers, plus monthly bonuses.
• ShopMy lets you promote other brands alongside Stella & Dot.
• Weekly payouts and a two-year product warranty that makes recommending easier.

CONS

• No team or leadership income: you only earn on your own links.
• Commission waits about three weeks to lock while the return window runs.
• Customers can buy direct at stelladot.com without your link, and the latest link clicked wins credit.
• Works best if you already have a social media following.
• A narrower range than in the trunk-show years: handbags, scarves and wallets are gone.