Pele's Grace

Pele's Grace began in Japan. The US company's own FAQ said in 2021 that the brand had been in business for 13 years and had “started in Japan.” Direct Sales Aid's 2019 profile named the founder as Tomomi Sato of Tokyo. The name came from Madame Pele, the Hawaiian goddess of fire and volcanoes. The company's Our Story page said it wanted to “enrich society with beautiful, strong passion like the Goddess Madame Pele.” It summed up its philosophy as “Love, Passion, Gratitude & Moisture.”

In September 2019 the company launched Pele's Grace USA, run by Pele's Grace USA, Inc. from 132 East Sixth Street in Tempe, Arizona. It opened with three products and a team-building pay plan, and it signed up independent sellers across the country. By late 2020 it had added a fourth product and a separate seller resource site.

“To empower each person to live with the same beauty, strength and passion as the Goddess, Madame Pele.”

Pele's Grace mission statement — pelesgrace.com (archived), October 2021

Pele's Grace sold a three-step facial routine, which the company called a Japanese “double cleansing” approach. Its online shop listed these products:

• Moana ($39.95): a gel facial cleanser to lift makeup and surface dirt.
• Aolani ($39.95): a facial soap for the second wash. The company said “Aolani” is Hawaiian for “fluffy clouds” and that it contained honey, jojoba seed oil, chamomile and royal jelly extract.
• Mahina ($119.95): the flagship toner-serum. The company said it used pure proteoglycan extracted with technology developed at Hirosaki University, plus two types of hyaluronic acid.
• Double Pulu Pack: a skin cream added around 2020.

The company said its products were free of parabens, silicone, ethanol, mineral oil and synthetic fragrance, and that results would show over about 30 days of regular use. Those were the company's own claims.

Sellers were first called Consultants and later Members. The company's FAQ explained the difference: a customer only bought products, while a member could “recommend customers and gets paid to do so.” Orders shipped from the company, and customers could set up autoship.

Join Packs

At launch in September 2019, new sellers could join with a $29 business kit that held no product, or buy a join pack with product: one Mahina ($79.95), two Mahina ($129.95) or the full set of Moana, Aolani and Mahina ($149.85). Business kits could be returned within a year for up to 90% of the price.

Pay

The 2021 compensation plan paid a 20% base commission on retail sales, rising by sales tier to as much as 40%. Above that sat enroller bonuses, level bonuses on up to five levels of a seller's team, and small generational bonuses at the top ranks, which ran from Member through Silver Leader, Executive and Diamond Executive to Royal Crown. Sellers had to stay active with at least $100 in monthly sales, more at higher ranks. The company published an income disclosure statement; Direct Sales Aid did not find a copy. Sellers also had a Pele's Grace mobile app, built with direct sales software maker Krato, for training and sharing products.

Pele's Grace USA did not publish a closure announcement that Direct Sales Aid could find. The record comes from archived copies of its websites. The shopping site at pelesgrace.com was fully working in the last full capture, dated October 26, 2021. In December 2021 it was still redirecting visitors to its home page. By January 25, 2022, it showed only a technical error page from its software platform reading “Domain is not registered.” The seller resource site, pelesgracehq.com, was last captured in March 2022.

By March 30, 2023, pelesgrace.com was listed for sale on a domain marketplace for $280, and it no longer responds today. The Pele's Grace mobile app has been removed from the Apple App Store and Google Play. The online store that had sold the line through an authorized distributor, rejenna.com, also went offline in late 2021. Direct Sales Aid could not confirm whether the brand still trades in Japan.

Former sellers kept any stock they had bought but could no longer order. Anyone who liked the simple routine can compare live skin care companies such as Mary Kay, Arbonne or Farmasi on Direct Sales Aid.