MojiLife

MojiLife launched in 2016 in Utah County, Utah. Darin Davis was its founder and chief executive, and the company said he developed its flagship product, the AirMoji. Kim Davis chaired the company charity, the MojiCares Foundation. The company's motto was “Enjoy Every Moment.”

The pitch was simple: home fragrance with no cord to trip over, no batteries to replace, no melted wax and no liquid to spill near children or pets. By 2020 MojiLife ran its office from 844 South 800 West in Pleasant Grove, Utah, and its website offered stores for the United States, Canada, Australia, Germany and Japan.

“The AirMoji, our revolutionary, eco-friendly home fragrance device, provides fragrance instantly and is fully customizable for any schedule.”

MojiLife website (mojiproducts.com), 2019

In September 2021, Sharing Services Global Corporation, a publicly traded direct selling group based in Plano, Texas, paid $1,537,000 for a 30.75% stake in MojiLife, LLC. Its quarterly report described MojiLife as “an emerging growth distributor of technology-based consumer products for the home and car.” Two years later, Sharing Services bought the whole business.

Everything in the line was built around the AirMoji. It was a small, rechargeable cylinder in white, black and later gray, with no cord while running. Each fragrance came in a sealed pod: you peeled the label and dropped it in. The company said its pod was “bio-degradable inside and recyclable outside.”

• Devices: the AirMoji for rooms, the CarMoji for cars, the pocket-sized MojiMini and, later, the MojiPop, plus decorative accent bases, wall mounts and charging docks.
• Fragrance pods: dozens of scents such as Sweet Lemon, Tahitian Sunset and Fresh Linens, with seasonal releases. Sharing Services later counted more than 50 fragrance and essential oil pods.
• Essential oil pods: an “Air+” range, such as Air+ Lavender.
• Cleaning and fresheners: MojiClean household cleaners, MojiFresh products and MojiLoo toilet spray.

Prices were modest. The old Direct Sales Aid profile listed the AirMoji base from $44.95, refill pods at $6.50 each, accessories from $7.95 to $25.25, and other home fragrance items from $9.95 to $14.25. Early AirMoji models could be scheduled from a smartphone over Bluetooth.

Sellers began as Independent Distributors; by 2023 the company called them Brand Ambassadors, styled “Brand MBassadors.” They sold through home parties, kiosk and vendor displays, and a free personal web store. Customers could also sign up as “Insiders” for member pricing.

Starter kits

New sellers chose a kit. Early on there were Basic, Plus and Elite distributor kits; the old Direct Sales Aid profile put start-up costs between $89 and $385, with fragrance samples in every kit. By 2023 a free enrollment kit (guide, compensation plan, decal and cards) sat alongside paid kits. That spring the Fresh Fundamentals Kit cost $69 and held an AirMoji, a CarMoji, five pods and ten sample vials. The Powered-Up Plus Kit cost $129.

Pay

In 2023 the company advertised 20% to 25% commissions paid weekly, plus product discounts. Sellers who built a team could earn monthly bonuses, and the company described a leadership revenue-sharing pool and incentive trips it called Life-Getaways. Exact bonus rates were set out in the company's compensation plan, which is no longer published.

On October 1, 2023, MojiLife, LLC and its principals, Darin and Kimberlee Davis, sold the business to Moji Life International, Inc., a subsidiary of Sharing Services Global. Sharing Services disclosed the deal in an SEC filing on December 19, 2023. It bought MojiLife's equipment, intellectual property, trade names, patents, product formulas and saleable inventory, the Pleasant Grove property, and its “organization database of distributors and customers.” The company did not publicly give a reason for the sale.

“Effective November 1, 2023, MojiLife is now a part of The Happy Co.! Find all your favorite MojiLife fragrance products, plus so much more to make your life happy.”

MojiLife website notice (mojiproducts.com), archived August 2025

The mojiproducts.com shop was replaced by that notice, which sent visitors to The Happy Co. website. In its annual report filed in July 2024, Sharing Services said it sold through independent distributors under its HCo brand and was adding Moji fragrance devices and pods to the range. It had already written off its earlier $1,537,000 MojiLife investment in full.

Since then the trail has gone quiet. Sharing Services filed its last quarterly report in November 2024 and has not filed one since. As of October 2026, thehappyco.com shows only a “coming soon” page, and the mojiproducts.com domain now forwards to an unrelated site. Former MojiLife sellers cannot order through MojiLife. Readers who want a live home fragrance company can compare options such as Scentsy and Pink Zebra on Direct Sales Aid.