Boisset Collection

Boisset Collection is the American arm of Boisset, La Famille des Grands Vins, a family wine company founded in Burgundy, France in 1961. Proprietor Jean-Charles Boisset grew up among the grand cru vineyards of Vougeot and now runs the business from St. Helena, in the heart of Napa Valley. The company says its portfolio holds more than 30 wineries across Burgundy, Beaujolais, the Rhône Valley, Napa Valley, Sonoma and the Russian River Valley.

The Ambassador program. Alongside its tasting rooms, shops and wine clubs, Boisset sells through independent Ambassadors. The company describes them as personal wine curators who bring a taste of wine country into living rooms and board rooms. Ambassadors share wines at in-home tastings, social gatherings and online, and they can add corporate gifting, custom-labeled bottles, JCB jewelry and lifestyle accessories. Boisset ships every order directly to the customer, so no inventory is needed. Training comes through an online Ambassador Academy, and Boisset's home office runs regular webinars and live virtual tastings.

The wines. Ambassadors have access to more than 150 allocated wines from Boisset wineries in France and California. The best known include Raymond Vineyards in Napa Valley, Buena Vista Winery in Carneros (founded in 1857 and billed as California's oldest commercial winery), DeLoach Vineyards in the Russian River Valley, JCB by Jean-Charles Boisset and Burgundy houses such as Bouchard Aîné & Fils and Jean-Claude Boisset. To make the list easier to sell, Boisset groups its wines into a color-coded Spectrum of Style: Vivacious, Voluptuous, Elegant, Sensuous and Powerful.

My belief in wine, in America and in California is stronger than ever. Wine carries the memory of landscapes, the intelligence of generations and the intimacy of human exchange.

Jean-Charles Boisset, Proprietor — Boisset Collection press release, September 2026

Recent news. The wine business has been bumpy, and Boisset has not been immune. In December 2025 it closed Chateau Buena Vista in downtown Napa and the JCB Tasting Salon in Yountville. In May 2026 it signed a national distribution deal with Southern Glazer's Wine & Spirits covering 26 markets and said it would expand its U.S. sales force. In September 2026 Jean-Charles Boisset announced he had bought Artesa Estate, a 350-acre Carneros property, from Raventós Codorníu. The official site is boissetcollection.com.

Boisset calls its starter options Enrollment Packages. Each one includes a one-time fee to join, a personal Boisset wine website that goes live right away, and a 90-day subscription to Cellar Suite, the company's back office for training, reporting and marketing tools. After 90 days, Cellar Suite costs $19 a month or $160 a year. As of early 2025, the packages were:

• Digital Package, $49. Website and Cellar Suite only, no wine.
• Basic Package, $95. Adds the four-bottle Wine Country Experience flight, a Boisset corkscrew, the Passion for Wine book and companion journal, and guest brochures.
• Essentials Package, $175. A six-bottle flight that covers all five Spectrum of Style categories, plus wine tools, the book and brochures.
• Prestige Package, $295. Ten bottles from two flights and a wider set of tasting accessories.

New Ambassadors also got $50 off their first Wine Society shipment. Older kits listed on this page cost $149 to $849, so prices have come down. Packages and prices change, so check the current enrollment page with your sponsoring Ambassador before you sign up.

Boisset Ambassadors earn 15% to 35% commission on their personal sales. Everyone starts at a 15% base rate. A bonus rate is added on top as your personal sales volume for the month grows, in steps of 20%, 25%, 28%, 31%, 32% and finally 35%. The entry Ambassador title has no minimum sales requirement.

If you sponsor others, you can earn additional bonuses on your team's sales. Titles climb from Ambassador through Associate Ambassador, Senior Ambassador, Director, Senior Director and Executive Director up to Managing Director and Senior Managing Director, each with personal volume, active team and organization volume targets. New Ambassadors can join a 90-Day Jump Start program with cash bonuses, and top sellers can earn trips to France and other wine destinations.

Boisset publishes an income statement showing what Ambassadors typically earn. Read it, and check the company's current compensation plan for exact team bonus rates and rank requirements, before you join.

PROS

• A real, family-owned wine company with its own wineries in France and California
• Commission of 15% to 35% on personal sales
• No inventory: Boisset ships every order direct to the customer
• Low-cost Digital Package if you only want to sell online
• Wine tastings are an easy event to invite friends to

CONS

• State wine laws limit where you can sell and ship
• A monthly Cellar Suite fee after the first 90 days
• Premium prices can make repeat orders harder for some customers
• The company has closed tasting rooms and is shifting its sales strategy, so watch for changes to the program