Aloette

Aloette has been selling aloe-based skin care through independent sellers since 1978, which makes it one of the older beauty brands in direct sales. The company's own story says it began with its founder's mission to support her family, and that aloe vera has been at the core of every formula from day one. It expanded into Canada in 1980, and today it sells in both countries, with a bilingual English and French website.

The bigger turning point came in 1998, when Aloette was acquired by Astral Health & Beauty. That company, now Astral Brands, is based in Atlanta, Georgia, and also owns PÜR, COSMEDIX and butter LONDON. In 2018 the trade site BeautyMatter described Aloette as Astral's "direct-to-consumer social-selling brand", and that is still its role: PÜR and butter LONDON go through retail stores, COSMEDIX through professionals, and Aloette through its Beauty Consultants. The company's timeline lists the launch of its Platinum collection in 2000, a move to a social selling model in 2012, and a Beauty Blueprint and Skin Studio at Home experience in 2024. In September 2026 Aloette moved to a new online store at aloette.com.

Long before clean beauty became a movement, Aloette was built on the benefits of organic aloe vera.

Aloette, Our Story — Aloette website, 2026

Products. Skin care is the heart of the catalog. The core ingredient is Aloeganic, which the company describes as its proprietary, certified organic, encapsulated aloe vera. The Aloepure line covers everyday basics such as Gentle Foaming Cleanser, Visible Aid moisture cream, Nutri-Hydrating Mist and Restorative Enzyme Peel. The Platinum line is the age-focused tier, with Renewal-A retinol night serum, Time Restore, Advanced Night Recovery Pro and the new Sculptress V-Line Lifting Wrap. Farm to Jar adds hand and body care like Hand Couture, and there is a makeup range with foundations, Eyesilk shadows, cheek and lip color and brushes.

Most single items sit between about $17 and $70, with value bundles above that. The company says its formulas are cruelty free and free of parabens, sodium lauryl sulfate, hydroquinone and formaldehyde donors. The online store also carries products from its sister brands PÜR, COSMEDIX and butter LONDON. Customers can buy at retail, join the Preferred Customer program for 15% off full-price items, free shipping and an annual gift, or sign up for the quarterly Beauty Club box ($39.99 USD at the time of writing).

Aloette makes getting started cheap. Joining as a Beauty Consultant is free, and every new consultant gets the 2026 Consultant Welcome Kit free; you pay only shipping. The company values the kit at $164.50 USD ($213 CAD). It is a makeup kit, built so new sellers can learn the shades and textures: Translucent Veil setting powder, Rose Petal cheek color, a Chisel brush, three Eyesilk shadows and a Color Box magnetic palette, nine items in all.

Two optional product kits sit on top of that:

• Best Sellers Join Kit: $19.95 USD ($24.95 CAD), a set of best-selling skin care including Restorative Enzyme Peel and Nutri-Hydrating Mist (listed value $69.20 USD).
• Top 8 Kit: $99.95 USD ($109.95 CAD), eight full-size best sellers: BioDefense Cloud Cream, Nutri-Hydrating Mist, Pure Radiance Cleanser, Hand Couture, City Detox, Restorative Enzyme Peel, Be Smooth and Big Look mascara (listed value $278.95 USD).

New consultants also get their own website for selling to friends and family, plus training and education. If you want to ask questions first, Aloette runs a weekly Welcome Call on Zoom every Tuesday at 8 PM Eastern.

The headline numbers are simple. Aloette says Beauty Consultants earn 25% commission on sales and get 25% off their own orders. Sellers buy nothing up front beyond shipping on the free Welcome Kit, and earn on orders placed through their personal website or directly with them.

On top of commission, the company promotes consultant-only pricing, milestone gifts and the chance to earn all-expenses-paid trips. Aloette also describes the consultant role as the path for people who want to build a team, so there is a leadership side to the plan. It does not publish the team commission percentages, rank names or monthly sales requirements on its public site, so check the company's current compensation plan, or ask on the Tuesday Welcome Call, before you count on team income.

For comparison, Aloette's older Affiliate program (2023) paid a flat 25% commission through a replicated website for a $9.95 join fee. The new 2026 site promotes only the Beauty Consultant and Preferred Customer paths.

Ready to talk to someone who already sells it? Browse the Aloette Beauty Consultants on Direct Sales Aid.

PROS

• Free to join, and the Welcome Kit is free apart from shipping.
• A clear 25% commission and 25% personal discount.
• Nearly 50 years in business, with a large, established parent company (Astral Brands) behind it.
• A focused skin care story built around one ingredient, aloe, that is easy to explain to customers.
• Sells in both the United States and Canada, in English and French.
• Preferred Customer and Beauty Club options give customers reasons to reorder.

CONS

• The team and leadership side of the plan is not published, so it is hard to compare with other companies.
• The free Welcome Kit is makeup, while the brand's best sellers are skin care; you may want a paid kit to sample the core line.
• A smaller, quieter brand than the big beauty names, so customers may not know it.
• The online store sells to customers directly, so some shoppers will buy without a consultant.