Advocare

Charles E. Ragus founded AdvoCare in 1993 in the Dallas area. He chose the name to say the company would be “an advocate who cares,” the company's About page explains. AdvoCare grew on energy and weight-management supplements, sports nutrition and well-known athlete endorsers. Its headquarters moved over the years from Carrollton to Plano and now Richardson, Texas, where it lists its address as 2800 Telecom Parkway.

The 2019 change

For its first 26 years AdvoCare used a multi-level plan. On May 17, 2019 the company told its more than 100,000 Distributors that, from July 17, 2019, it would pay commission only on sales to customers. It said it had been in confidential talks with the Federal Trade Commission. On October 2, 2019 the FTC announced that AdvoCare and a former CEO would pay $150 million to settle charges that the old plan rewarded recruiting over real sales, and that AdvoCare was banned from multi-level marketing. The settlement was not an admission of the charges.

“Regardless of the model, we remain steadfastly committed to providing our high-quality nutritional products to our loyal customers who are seeking to live healthier lives.”

Patrick Wright, CEO — AdvoCare press release, May 17, 2019

AdvoCare today

Since then AdvoCare has rebuilt itself as what it calls an omnichannel brand. Spark went on Amazon in 2022 and later on TikTok Shop and Walmart.com and into CVS stores. In fall 2024 a retail-only 30-serving Spark canister arrived at $34.99. Christina Helwig, a longtime marketing chief, became the company's first female CEO in April 2024. New products keep coming: Collagen + Creatine in February 2026, a limited Rehydrate Black Cherry flavor in July 2026 and a Clear Protein launch later that summer. The company also runs the AdvoCare Foundation, which gives grants to children's and family charities.

AdvoCare's range is built around everyday energy and hydration, with gut health, immunity and sports nutrition alongside. Spark is the flagship. The company describes it as a 0g-sugar energy drink mix with 120 mg of caffeine, choline and B vitamins, for adults 18 and over.

• Energy: Spark canisters and stick packs in rotating flavors, Slam energy shots and Slim.
• Hydration: Rehydrate electrolyte mix and Hydration + Energy.
• Gut health: Synbiotic Ultra, Fiber and Daily Greens.
• Immunity and wellness: MNS Delta, GO MEs elderberry gummies, Calcium + D3, OmegaPlex, Multivitamin Gummies and Collagen + Creatine.
• Sports performance: Creatine+, BodyLean25 protein, Catalyst and Arginine Extreme.
• Bundles: the 24-Day JumpStart, the 10-Day Reset and a GLP-1 Nourish & Balance bundle.

Customers can buy at retail price, join as a Preferred Customer (a $24.95 yearly membership in 2026 for 20–30% off), or set up a subscription. Orders of $99 or more ship free. Health claims on these products are the company's own, so check labels and talk to a doctor if you have a condition or take medication.

New Distributors join by buying a Distributor Kit. AdvoCare does not publish the kit price on its website; its 2026 Become a Distributor page asks people to call customer service at 1-800-542-4800 to sign up, so confirm the current price and contents on that call. The company's help center says it offers a full inventory buyback, plus a refund of the Distributor Kit cost, to anyone who resigns. You do not have to stock products, because customers order online through your personal Distributor site and AdvoCare ships to them.

AdvoCare's plan has been single-level since July 17, 2019. You earn on your own customers' orders, not on the sales of anyone you sign up. The company's 2026 Become a Distributor page lists three ways to earn:

• Commissions: 20–40% on sales from your customers when they order through your personal Distributor microsite.
• Bonuses: paid on Total Sales Volume and New Customer Sales Volume. The Distributor page says you can qualify twice a month; the RapidPay page describes monthly Bonus Earnings, so ask which applies.
• Incentives: periodic contests tied to personal business goals.

Distributors also get up to 40% off retail on their own purchases. Commissions are paid weekly through AdvoCare RapidPay: sales made Wednesday to Tuesday are paid by the following Friday. Because there are no team overrides, income depends on how many customers you keep ordering. AdvoCare's own site and Amazon, Walmart.com and CVS sell the same brand, so many buyers will not need a Distributor. For current rates and any income disclosure, check the company's current compensation plan before you join.

PROS

• Simple, single-level pay: 20–40% commission on your own customers' orders, paid weekly.
• No pressure to recruit, since there are no downline overrides.
• A well-known brand with a 30-year history and a flagship product, Spark, that many customers already use.
• No inventory to carry, and a full buyback and kit refund if you quit.
• Up to 40% off products for your own use.

CONS

• The same products sell on Amazon, Walmart.com and in CVS stores, so customers can skip you.
• No team income, so earnings are capped by your own customer base.
• The kit price is not published online; you have to call to find out.
• The brand still carries the history of the 2019 FTC settlement, which some customers remember.
• Supplement claims need care: you can only repeat what the company says, not promise results.