Princess HouseTAUNTON, Mass. (Direct Sales Aid) — Princess House, the 63-year-old company that started out selling crystal at home parties, has climbed to No. 25 on the Direct Selling News Global 100, its best showing in at least five years, on the strength of a sales force that is mostly Latina and a catalog rebuilt around the way those sellers and their customers cook.
The trade magazine’s 2026 list, which ranks direct selling companies by 2025 revenue, puts Princess House at $289 million. That is up 11 places from No. 36 a year earlier, even though revenue slipped about 10% from $320 million. Companies that ranked above it a year ago fell further or dropped off the list.
Direct Sales Aid added Princess House to its company directory on Nov. 9 as a featured company, with a full profile of its products, Starter Kit and pay plan.
From crystal to the chocolatera
Charlie Collis founded Princess House in January 1963 to sell crystal and glassware through home parties, and to give women a way to earn money on their own terms, according to the company’s history. For decades the brand was known for hand-cut glass.
The shift began when the company published a Spanish-language catalog in the 1990s. In 2002 it introduced Princess Heritage stainless steel cookware, which the company says went on to become its largest category.
Today the catalog reads like a Latin American kitchen: a chocolatera for hot chocolate, a granite mortar and pestle, enameled cast iron sold under the name Mi Cocina and a line of blenders and air fryer ovens called Vida Sana. The company says it has sold 1 million of its high-power blenders.
The sellers changed along with the products. The majority of Princess House consultants are Latina, Direct Selling News reported in June 2023, when it gave the company an award marking its 60th anniversary. Lynne Coté, who joined as president and CEO in January 2020, credited them with the company’s staying power.
“Our consultants have a strong loyalty factor to the products and the company,” Coté told the magazine. “The amount we have invested into this community has come back to Princess House tenfold.”
The amount we have invested into this community has come back to Princess House tenfold.
Lynne Coté, President and CEO — Direct Selling News, June 2023
“Our Latina consultants can do business in their own language and grow and develop into leadership roles in their own time,” Stefani Shea, vice president of marketing, said in the same article.
A pandemic that doubled the field
Coté arrived two months before the COVID-19 shutdowns ended the in-person parties the business depended on. The company moved its consultants to online selling, and the field doubled from 14,000 to 28,000 consultants in 2020, according to Direct Selling News.
“Before the pandemic, we were very concentrated in certain geographies,” Coté said in 2023. “Once consultants realized they could sell outside those immediate geographic areas, so many barriers went away.”
Revenue followed. The Global 100 lists show Princess House at $286 million for 2021 and $383 million for 2022, its peak, before settling at $299 million for 2023, $320 million for 2024 and $289 million for 2025.
The company has since expanded into Mexico. Its income disclosure, updated in January 2025, counts more than 30,000 active consultants in the United States and Mexico. The Chambers family has been the sole owner since 2010, and the home office has been in Taunton since 1998.
What it means for sellers
Princess House is a party-plan business with premium prices, so it suits sellers who like to cook for a crowd and demonstrate products, in person or on video. Consultants earn 25% commission on their sales, paid weekly, with bonuses that can lift that to 35%, according to the company. A Starter Kit costs $199, and there is a free digital-only way to join.
The company’s own figures are a useful reality check. Active consultants averaged $1,001 in commissions for 2024, before expenses, and staying active takes $350 in sales every 12 weeks, according to its income disclosure and join page.
The full Princess House profile covers the kit options, the pay plan, and honest pros and cons, and the Princess House consultant directory is open to consultants who want to be found by shoppers and new recruits. Other cookware and food brands are listed under food and cooking companies.
Sources: Direct Selling News Global 100 lists (2022–2026); Direct Selling News, “Princess House / Future Focused after 60 Years” (June 2023) and “Princess House: A New Roadmap for a Legacy Organization” (Sept. 2021); Princess House company history, join page and income disclosure (updated Jan. 2025), read Nov. 9, 2026.
