New U Life

New U Life is a direct sales company built around one idea: hormone health as the key to aging well. Founder and CEO Alexy Goldstein (Alex Goldstein on LinkedIn) launched it in 2017 after decades running natural food stores and supplement brands in the San Francisco Bay Area, including Natural Life Foods and Strike First Nutrition. The company still has an office in Pleasant Hill, California, but its main U.S. office is now in Lehi, Utah, and it lists offices in Hong Kong, Taiwan, Thailand, Japan, South Korea and Malaysia, with customer support for Singapore, the UK and parts of Europe.

From one gel to a small catalog

For years New U Life was a one-product company. That product is SomaDerm Gel, a homeopathic transdermal gel you rub onto thin skin at the wrists, forearms, underarms or behind the knees. The company describes it as a blend of glandulars and botanicals that “may stimulate natural growth hormone.” The label lists somatropin at a 30X homeopathic dilution, alongside aloe, green tea, licorice root, ginkgo and other plant extracts. Real somatropin is a prescription growth-hormone injection; at a 30X dilution the gel should not be thought of as the same thing.

The catalog has since grown. Today it includes SomaDerm+ AWE (a smaller gel marketed for stress and targeted discomfort), M*L*T drink packets for weight management, Fortress immune capsules, the newer SomaStem and SomaNight supplements, and Rose & Cole, a skin care line matched to a personal “DermaType” quiz. SomaDerm is still the center of the business.

We pioneer products that change the world’s hormonal health, empowering a New U.

New U Life vision statement — New U Life website, 2026

What the regulators said

Anyone thinking about selling SomaDerm should know its history. In January 2019 the Electronic Retailing Self-Regulation Program told the company to drop unsupported health claims. According to Truth in Advertising (TINA.org), FDA testing that same month found the gel did not contain human growth hormone. In April 2020 the Direct Selling Self-Regulatory Council (DSSRC) referred New U Life to the FTC and FDA after it did not fully remove health claims, including claims that the product was “FDA Registered,” from its marketing. The company’s own site now says its products are made in an FDA-registered facility, and SomaDerm’s page carries the standard note that its statements have not been evaluated by the FDA.

…there has been no substantive evidence provided by the Company to support product performance claims for Somaderm™

Direct Selling Self-Regulatory Council decision, quoted in its referral announcement — BBB National Programs, April 2020

Who it suits

The short product list is still the appeal for many Associates. There is little to memorize, and a monthly gel lends itself to subscriptions. The flip side is that you can’t demonstrate results at a party, the price is high, and you have to describe the product carefully. Stick to the company’s approved wording, never call it FDA approved, and don’t promise medical results.

You join New U Life as an Associate by buying an enrollment pack. Each pack bundles product with a one-year membership and a personal website. The company’s published U.S. compensation plan (last updated February 2021) lists the SomaDerm Starter Kit at $199 with one bottle of SomaDerm, the Pro Starter Kit at $559 with four bottles, and the Executive Starter Kit at $999 with eight bottles. Smaller packs pair SomaDerm with other products or start with Fortress or NeuraVie instead.

Pack prices and contents change, and the enrollment site was not publicly readable when we checked in October 2026, so confirm current options with the Associate who enrolls you. Expect an annual renewal fee as well. The company’s earnings summary lists starter packs and annual renewal fees among the normal costs of the business.

New U Life pays weekly and describes five ways to earn: retail commissions, a Team Acquisition Bonus, team commissions, a coaching bonus and a matching bonus. The company says its plan pays out more than 50% to Associates. To earn, you must stay active, which means 140 PV of purchases in a rolling five-week window. A 140 PV autoship order is the easiest way to do it.

• Retail commissions. The plan pays $45 when a retail customer buys SomaDerm at $169.99, and $25 when a subscriber buys it at $149.99. That is roughly 17% to 26%. Other products pay smaller flat amounts.
• Team Acquisition Bonus. $20, $60 or $120 when you personally enroll a new Associate on the starter, Pro or Executive pack.
• Team commissions. A binary plan: your team sits in a left and right leg, and each “cycle” of 400 GV in your weaker leg and 600 GV in your stronger leg pays $40 (Promoter or Coordinator) or $60 (Coach and up).
• Matching bonus. From Coordinator up, 5% to 15% of the team commissions earned by Associates you sponsor, up to seven levels deep at Diamond Ambassador.
• Coaching bonus. Coaches and up share a bonus on every new Associate enrolled in their sponsorship lines.

The ranks run Associate, Promoter, Executive Promoter, Coordinator, Executive Coordinator, Coach, Life Coach, Ambassador and Diamond Ambassador. Read the income figures before you join. New U Life’s earnings summary for 2023 says 99.44% of U.S. distributors stayed at Associate, where the average annual payout was $1.05. The average across all distributors was $49.45 for the year. Check the company’s current compensation plan for today’s numbers.

PROS

• A short catalog that is easy to learn, led by one flagship product
• A monthly-use gel suits subscriptions and repeat orders
• Weekly pay, with flat-dollar retail commissions that are easy to understand
• Offices and support across North America, Asia and Europe
• The company publishes an earnings summary, so you can see real figures before joining

CONS

• The SomaDerm marketing history includes self-regulatory findings and an FTC/FDA referral (2019 to 2020)
• Its homeopathic “HGH” pitch needs very careful wording, and many customers will be skeptical
• At $149.99 to $169.99 a bottle, it is an expensive monthly habit
• The binary plan leans on recruiting and keeping two legs balanced
• Most distributors earn little: in 2023 the average was $49.45 for the year