Cove Creek

Cove Creek launched on September 1, 2020, in the middle of the pandemic, as a direct sales brand of handcrafted natural skin and body care. The name came from the founder's family farm, set in a valley high in the Blue Ridge Mountains, where springheads feed a small pond and a creek runs through the pasture. The company's “Our Story” page signed off as the Founder but did not publish a name.

“Our family works the land hard. We prepare meals with simple ingredients. And we formulate our skin and body care products with the purity and honesty of our lifestyle.”

Cove Creek founder — “Our Story,” Cove Creek website (shopcovecreek.com, archived November 2020)

The business was based in Old Fort, North Carolina, with a second listed address in nearby Black Mountain. In early 2021 the company said it had taken 10,000 square feet of a 60-year-old brick building where hosiery was once made. It renovated the space for manufacturing and shipping, switched to LED lighting and replaced a 50-year-old oil furnace. It shared the building with a riverside eatery, a cycling apparel maker, an outdoor gear maker and a popcorn company. That spring the company also credited “robust sales in our first year” for its new sponsorship of the Georgia Sea Turtle Center.

Cove Creek called itself “small batch natural body care.” It said it created “products with the greatest benefits using the simplest ingredients” with no artificial colors or fragrances. The range grew over two years:

• Skin care: goat milk face cream, lotions and moisturizers, cleansers and face care packaged in ocean-bound plastic.
• Bath and shower: items such as conditioner bars and bath bombs. In 2022 each bomb held a stone, and the company said 1 in 500 held a real diamond.
• Men's favorites, plus products sellers pitched for the whole family, children and pets included.
• Home: 100% soy candles with wood wicks, scented with fragrances the company said came from essential oils, distillations and food extracts.
• Wellness: loose-leaf teas such as Electric and Balance, and Pure Beauty unflavored collagen powder.

The company said its pricing was fair and lower than the leading drugstore products. Customers could also join a free Loyalty Rewards program: 10% off with a monthly autoship and reward points of 5% to 20% on their own orders.

Sellers began as Consultants. By 2022 the website called them All-Natural Lifestyle Advisors. They sold through personal shopping sites, home and online parties and social media. Hosts earned free product credit, half-price items and reward points on parties from $50 upward, and in 2022 any party over $350 earned a monthly hostess gift.

Getting started

In 2021 the company offered four ways to start, including any enrollment pack or a $5.95 license-only fee, with a Fast Start Bonus for new sellers. In 2022 it promoted a limited-time $399 Elite Advisor kit, which it said held more than $900 in products and goods, a full Advisor account and special recognition. The old Direct Sales Aid record listed a $29 startup and a 25% commission; we could not confirm those figures from the archived plan.

Pay

The company said leaders were paid on team sales “up to 9 levels deep,” plus bonuses. It also advertised profit sharing, trips, conventions, a mentor program, weekly group support and access to group insurance rates. Its compensation plan and income disclosure were published as documents that were not archived, so exact rates are not known.

Cove Creek did not publish a closure notice that we could find. The Wayback Machine last captured the working company site, shopcovecreek.com, on September 20, 2022, and a Consultant's personal shop on the same domain on September 27, 2022. By May 29, 2023, the domain was serving unrelated pages, and today it does not resolve at all. No new website, successor brand or announcement from the founders has turned up.

Former Advisors cannot order new stock, and the company's shop, loyalty program and sea turtle sponsorship ended with it. If you liked its natural, eco-minded approach, Direct Sales Aid covers live companies such as Norwex and Arbonne.