Innovative! And that is saying a LOT since this is a big industry! The opportunity is phenominal. Joining before December 2018 as a Founding Partner is a once in a lifetime opportunity and I feel blessed (as does my family!) that it was introduced to me~ And since I am a professional Licensed Esthetician and Certified Makeup Artist, I have seen, touched, smelled, and tested a lot of products both for professional use only and over the counter skincare products. Thank you creator and founder for BELLAME!