Hawaii Rodan + Fields Brand Consultants
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What is Rodan + Fields?
Rodan + Fields sells premium, regimen-based skin care: four-step routines that pair a cleanser, toner, treatment and moisturizer for one concern. Regimens such as Redefine and Unblemish list at about $237 to $265 before promotions, while single products like the Redefine Multi-Function Eye Cream ($70) and Active Hydration Serum ($110) cost less. The company's chief commercial officer has described its target customer as an older-millennial or Gen-X woman. The typical buyer wants a set routine, is happy to pay for a dermatologist-created brand, and likes having refills shipped every month or two.