Texas Bathologie Bathologists

Bathologie sold bath and body basics with one twist: the customer chose the scent. Its range covered roll-on perfume, body lotion, body butter, body cream, body wash, lotion spray, sugar and salt scrubs, bath salts, bubble bath and bath bombs. Guests mixed notes from a bar of scent oils, then had their blend added to the products they ordered, with a label they designed. It suited women who liked personalized gifts, people tired of the same few store-bought scents, and shoppers who preferred products the company described as paraben- and phthalate-free.