California Farmasi Beauty Influencers

Farmasi is different from most direct sales companies: it started in Europe and only broke into the American market in 2018. Its affordable skin care and cosmetics keep price tags low for any budget-minded shopper, with most skin care in the $10 to $20 range. The company describes its products as paraben-free, non-GMO and free of phosphates, formaldehyde and phthalates, and says they are not tested on animals. The cosmetic line is deep, with six types of mascara, five foundations, brushes and palettes, and the Nutriplus range adds shakes, collagen and vitamins. The typical customer is a value shopper who likes trying new products often.