Home parties
Mystery host parties. One gift, and nobody knows who wins.
Updated Oct. 4, 2026 · 7 minute read
The idea
A party with no host, until the very end.
Every party plan business has quiet weeks. Many consultants gather the odd order from customers and send them in together every couple of weeks. A mystery host party turns that into something your customers look forward to.
You open a party yourself and invite people you already know: past hosts, regular customers, guests from earlier parties. Nobody is the host while the party is open. When it closes, you draw one name, and that person becomes the mystery host and chooses the host rewards the party earned.
The winner did no inviting and no tidying, and still walks away with free product. Everyone else gets a fun reason to shop and a chance to see you again. And you get something just as valuable: a room, or a group chat, full of people who might like to host a party of their own.
Many consultants run one once or twice a year, sometimes for past hosts only, so it feels like a thank-you rather than another sales pitch.
The short version
- You host the party, and a drawing picks who gets the host rewards.
- The phone-tag version is a short, invitation-only weekend for about ten past hosts.
- Give everyone a free way to enter. A drawing that requires a purchase can count as an illegal lottery.
- Check your company’s policy first: some don’t allow consultant-hosted parties or transferring host credit.
Mystery host game
The classic version, in five steps.
1–2 · Open and invite
3 · Hand out entries
4–5 · Draw and deliver
Phone-tag version
Phone tag: a weekend game for your best past hosts.
Pick the list. Go through your records for about ten past hosts, and note each person’s favorite product or line. You want people who enjoyed hosting and would be pleased to hear from you.
Call, don’t blast. Ring each one yourself. Mention the product they love, explain that one of them will be drawn as this weekend’s mystery host, and say how to enter, including the free way. Point them to your website or current catalog so they can make a wish list now, in case they win.
Keep the window short. A single weekend, closing Sunday night, keeps it exciting and easy to remember. Older versions of this game asked for a minimum order (often around $20) to enter. Today, make any order a bonus entry, not the only way in.
Close it out on Sunday. Draw the winner, call them for their wish list, and submit the order that night. Then let everyone who took part know who won, with the winner’s permission. It works especially well for food, cookware, jewelry, beauty and candles: products people reorder and love to pick for free.
Fair rules
Keep the drawing fair, and on the right side of the law.
Put these in your written rules
- Who can enter (for example, past hosts you've invited) and any age limit
- The free way to enter, and that buying doesn't improve the odds of that entry
- Every bonus entry and how it's earned
- The open and close dates and times
- What the winner gets: the host rewards the party earns, under your company's current chart
- How and when you'll draw, and how you'll contact the winner
- That the promotion isn't run or endorsed by Facebook or any other platform, if you use one
Share the rules before the party opens, keep a copy, and stick to them, even when a regular customer misses the deadline by an hour.
Privacy & consent
Use your own list, and respect every no.
Your customers, not someone else's
Call people yourself
Honor “please don’t call”
Announce winners kindly
Sources: Association of National Advertisers, Guidance for Consumers on Sweepstakes & Prize Promotions (prize, chance and consideration; no purchase necessary); Meta, Pages, Groups and Events Policies (promotions); FTC, Q&A for Telemarketers and Sellers About the Do Not Call Provisions of the Telemarketing Sales Rule (established business relationship, prerecorded calls). The $20 figure is from the original phone-tag game and is illustrative. Not legal advice.
Fill the gaps in your calendar.
Keep reading
More home parties guides
New to direct sales? Start with What is Direct Sales?, Direct Sales 101 and Direct Sales vs Pyramid Schemes, or browse all articles.

